Toronto Film Review: ‘Our Brand Is Crisis’

Sandra Bullock Our Brand Is Crisis
Patti Perret

Sandra Bullock plays a ruthless political stategist in a role inspired by Rachel Boynton's docu — and intended for producer George Clooney to play.

So, Hollywood, you say you want strong roles for women? How about an American campaign strategist who doesn’t hesitate to stand up to or stare down the candidate poised to become Bolivia’s next president? She’s not the next Erin Brockovich (it’s one thing to litigate carcinogens out of the local water supply and quite another to pump toxins into the system), but as played by Sandra Bullock, “Our Brand Is Crisis” political spin doctor Jane Bodine is easily one of the best female roles of the last 10 years — which makes it all the more satisfying to learn that it was originally written for “Gravity” co-star George Clooney. The movie itself is something more of a mess, though designedly so, fictionalizing the incursion of U.S. marketing tactics in the 2002 Bolivian election, first captured in Rachel Boynton’s documentary of the same name.

Ironically enough, the thing this David Gordon Green-directed smarthouse satire could use most is a good old campaign of its own (the awards-season kind, naturally) to raise its profile, especially given audiences’ typically allergic reaction to anything remotely political in theaters. Bullock certainly deserves the support, drawing upon her serious and comedic sides to create a character who might as well have been plucked directly from the world of studio filmmaking: Coffee-jittery and nicotine-deprived, Bodine embodies all the hallmarks of a distaff power agent or studio chief. With her aggressively styled hair, Hollywood shades and entitled attitude, she’s either intimidatingly fabulous or fabulously intimidating, but either way, others seem to shrink in her presence. If Bolivia were a dictatorship, she could be its Eva Peron.

To quote Winston Churchill, “It has been said that Democracy is the worst form of government, except for all those other forms that have been tried from time to time.” Over the roughly 200 years that popular elections have been in place in the United States, those seeking power have learned how to game the system, hiring strategists to help them legally manipulate the vote (though comedian/commentator Russell Brand claims they needn’t even bother, insisting that, “Every election in American history has been won by the party with the most money to campaign with”). Bodine thinks and speaks in such political parables, quoting everyone from Sun Tzu to Warren Beatty as she attempts to make her points.

Having either just suffered or narrowly avoided a nervous breakdown, Bodine is holed up in her cabin in the woods somewhere making clay pottery when a pair of campaign consultants (Anthony Mackie and Ann Dowd) knock on her door with a wild proposal: Given her Midas touch turning dead-meat political candidates into winners, would she consider flying down to Bolivia to help get ex-president Castillo (Joaquim de Almeida, so often cast as the non-white drug czar or villain) elected to office? Castillo is currently dangling in fifth place with just 8% support in the polls, but they’re convinced that Bodine can turn that around.

What they fail to mention is that the leading candidate, a well-coiffed man-of-the-people type named Rivera (Louis Arcella), has also hired his own strategist, Pat Candy (Billy Bob Thornton), a sneaky, chauvinistic manipulator who has won every campaign in which he and Bodine have competed. Thornton may as well be reprising his Southern-drawling “Primary Colors” role, considering that both characters were based on Bill Clinton campaign manager James Carville (the direct subject of Boynton’s documentary, whereas Bodine is a total invention). Candy may be a snake oil salesman of the highest order, but it’s Bodine who’s willing to sell her soul here, taking the job without bothering to learn Spanish or a thing about the candidate she’s representing. Her qualifications are simple: “It’s personal, and I’m pissed,” she tells Castillo.

In Noah Baumbach and Jake Paltrow’s new Brian De Palma documentary, the director tells a story about how Columbia exec Dawn Steel flew to the set in Thailand, took one look and caught the next plane home. That’s the sort of character Bullock seems to be channeling here: She wields the power, but is also susceptible to the elements, hit with altitude sickness and forced to drag around an oxygen tank from the moment she lands in Bolivia. It’s a performance that depends just as much on body language as it does old-fashioned pratfalls (slippery staircases and collapsing folding chairs), though the pleasure comes in watching how Bodine’s mind works: At times, she clearly doesn’t have a clue how to improve the situation, but when the ideas start to flood, she’s a force to be reckoned with — every bit a match for “Wag the Dog’s” string-pullers or “In the Loop’s” Peter Capaldi.

While TV viewers are spoiled these days by “Veep” showrunner Armando Iannucci’s rapid-fire brand of political satire, “Our Brand Is Crisis” screenwriter Peter Straughan (“The Men Who Stare at Goats,” “Tinker Tailor Soldier Spy”) is just about the next best thing moviegoers can find. This particular screenplay proves a bit light on actual dialogue, relying instead on a litany of chestnuts cribbed from “Bartlett’s Familiar Quotations,” as Bodine and Candy both recycle their all-time favorite politically themed zingers. Even so, Straughan’s a whiz when it comes to inventing outrageous confrontations, including a post-debate rotten-egging that inspires Bodine’s crisis-peddling strategy and a cliffside game of chicken between rival campaign buses.

By sticking to the half-true details of an actual election (in reality, Carville’s candidate won), Green and company put an artificial ceiling on the pic’s satirical potential. Had they fictionalized the country, “Crisis” could have joined the ranks of “Duck Soup” or “The Mouse That Roared.” Instead, we find ourselves wondering why we should care about a rigged banana-republic election when they could have taken on the electoral system back home — except that things work virtually the same way in the States, making Bolivia a synecdoche for a more systemic problem with democracy.

Apart from a few amusing detours, the critique builds exactly as one might expect, with Green (who delivers his most professional work since “Pineapple Express”) overreaching somewhat in the final stretch as he attempts to tie things up with a “Medium Cool”-style moral commentary in which the ultra-cynical Bodine suddenly decides to grow a conscience. “In politics, perception matters,” the end credits advise, and for Bullock’s offscreen campaign to register, one supposes she had to find her soul.

Toronto Film Review: 'Our Brand Is Crisis'

Reviewed at Toronto Film Festival (Special Presentations), Sept. 11, 2015. Running time: 108 MIN.


A Warner Bros. Pictures release and presentation, in association with Participant Media, RatPac-Dune Entertainment of a Smokehouse Pictures production. Produced by Grant Heslov, George Clooney. Executive producers, Sandra Bullock, Stuart Besser, Jeff Skoll, Jonathan King, Steven Mnuchin.


Directed by David Gordon Green. Screenplay, Peter Straughan. Camera (color), Tim Orr; editor, Colin Patton; music, David Wingo; music supervisors, Gabe Hilfer, DeVoe Yates; production designer, Richard A. Wright; art director, Kelly Curley; set decorator, Maggie Martin; costume designer, Jenny Eagan; sound, Chris Gebert; supervising sound editors, William Files, Joel Dougherty; re-recording mixers, Dougherty, Tim LeBlanc, William Files; visual effects supervisors, Jonathan Hairman, Jonathan Dearing; visual effects producers, Simone Clow, Andrea Bedelis; visual effects, Cutting Edge, Pacific Title & Art Studio; stunt coordinators, Lance Gilbert, Andy Dylan, Steve Ritzi, Mickey Giacomazzi, Luis Raul Alcocer, Eddie J. Fernandez; casting, Alexa L. Fogel.


Sandra Bullock, Billy Bob Thornton, Anthony Mackie, Joaquim de Almeida, Ann Dowd, Scoot McNairy, Zoe Kazan, Dominic Flores, Reynaldo Pacheco, Louis Arcella, Ocatvio Gomez Berrios, Luis Chavez, Azucena Diaz, Damian Delgado. (English, Spanish dialogue)

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 15

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Madambaby says:

    Very funny and it has many lessons in leadership strategy

  2. MJ says:

    I found the film to be horribly tedious, boring. While done for affect, the main characters, came off so detached during long stretches that the narrative story-line couldn’t recover. I would not recommend this to ANYONE.

  3. It is a good film where Sandra Bullock `performance is wonderfull. Great artist !!

  4. Cheryl says:

    Please excuse repetition.

  5. Cheryl says:

    More ‘Blame America ‘ garbage from Mr. Clooney.

    • kenjimoto says:

      There’s almost nothing about the US in this movie, you nitwit. But as long as you make Matt Drudge or Glenn Beck happy, then you can pretend there is some meaning in your empty life.

  6. Cheryl McBee says:

    More politcal trash from Clooney.

  7. Jack says:

    “Banana-republic” … Condescending ass

  8. Michael S. says:

    I watched it and bored me.

  9. Leonardo. says:

    OK so Variety reviewer is supporting the colonialism and imperialism message this film promotes behind the Bullock character. This kind of critics just shame the cinephilia and awards season.
    Our Brand Is Crisis is a horrible movie with bad and forgettable performance.

  10. Christina says:

    God, the film is bad as Sandy performance is as well. The critic should mention that.

  11. Hailee says:

    Watching Charlotte Rampling in 45 Years, I don’t see how this boring Bullock’s performance can be nominated to Oscar over magnificent Rampling.

    • Gene says:

      Sadly, Sandy Bullock will be nominated over Rampling because she constantly receives too much hype- very similar to Jennifer Lawrence. . Both actresses that always play themselves in all their roles.

  12. Maddison says:

    It’s rare ‘cuz I didn’t like at all the movie and neither Bullock’s performance.

  13. Silvana says:

    I think Peter Debruge doesn’t understand the hypocrite this film is. It hasn’t any mention to US to dictatorships in South America, this is too light politica film, lie, bullshits, and overacted.

More Film News from Variety