‘Woman in Gold’ Expanding to 1,200 Theaters

'Woman Gold' Expanding 1,200 Theaters

The Weinstein Company will expand “Woman in Gold” to 1,200 theaters nationwide, emboldened by its reception among older audience members.

The drama about a legal battle to recover art confiscated by the Nazis stars Helen Mirren, Ryan Reynolds and Tatiana Maslany and made $2.1 million in its debut weekend. It premiered in 258 theaters, and the studio, which had initially expected to add 250 locations this weekend and roll out the film more gradually, is now accelerating its distribution plan.

“It’s time to pull the trigger,” said Erik Lomis, the Weinstein Company’s distribution chief. “It was on a slower course, but we think it will get some love in the marketplace.”

“Woman in Gold” is based on the true story of a Jewish refugee and a young lawyer who battle the Austrian government to retrieve a Gustav Klimt painting that was taken from her family during World War II. The picture received an A CinemaScore, with females and ticket buyers over 50 giving it an A plus. Exit polls were also strong, with 86% of the audience reporting they would definitely recommend the film.

“That’s ridiculously high,” said Lomis. “It’s as good as anything we’ve had here, and that includes ‘The Artist,’ ‘The King’s Speech’ and ‘The Imitation Game.'”

Reviewers were not as kind, handing the picture a mediocre 49% “rotten” rating on Rotten Tomatoes. With “The Second Best Exotic Marigold Hotel” winding down its run, the studio sees an opportunity to become the de facto choice for seniors.

“If you’re over 50 and you’re looking for something to see, we’re your team,” said Lomis.

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  1. Jack McGrath says:

    I saw “Woman in Gold” last Friday. Mirren is at her best. The little lady takes on the Austrian country and wins. One of the great historical pictures in many years. There was an ovation from the audience which I have not seen in decades. I believe this movie will take off with the more mature moviegoer.

  2. Hilda Fogelson says:

    I just saw it and I think it is very well done I would really recommend it. I’m a Kind who left on the Kinder Transport from Berlin 1939. The movie was very upsetting for me to see it, but I’m glad that I saw it. Hilda

  3. Elaine Platzer says:

    This is a TOP QUALITY movie no matter what your age! Great acting from Ryan Reynolds, Helen Mirren, and everyone else. And good dialogue. I’ve watched it twice already and may watch it a third time.

  4. Mark says:

    I’m 44 and took my Mom to see this film, I was expecting it to have a similar audience demographic to The Second Best Exotic Marigold Hotel, where I was easily the youngest person in the room by 20 years. I was pleasantly surprised to see that the audience was pretty mixed, made up mostly of people aged 30 to 50.

    The movie itself was pretty good, not great, but worth seeing, Helen Mirren was, I’m sure to no ones surprise, the best thing about it.

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