A sales price was not disclosed, but Vubiquity executives say the move greatly enhances the company’s distribution capabilities. It increases its network of affiliated content providers to approximately 1,500 brands and allows the company’s media partners to access 1,500 outlets including iTunes, Netflix, Amazon and GooglePlay.
Juice Worldwide will become a wholly owned subsidiary of Vubiquity. Its team of executives, including CEO Andrew Buck, will remain on board and the company will keep its name. The sale adds 50 Juice employees to Vubiquity’s workforce of 600 staffers and contractors.
Vubiquity has made a number of key moves since it tapped Warner Bros. veteran Darcy Antonellis to become CEO in 2013. In 2014, it bought U.K. video-on-demand player FilmFlex Movies and it tapped Ross Levinsohn, former CEO of Guggenheim Digital Media and interim CEO of Yahoo, to join its board.
Antonellis hinted that the company was not done buying.
“It’s another piece of the overall vision for our company to be a best in class, end-to-end, full service provider,” she said. “We participate in every portion of the ecosystem.”
Through the acquisition, Vubiquity says it is now the only content service provider to have its fingers in every facet of the business, from licensing, to distributing through every media platform including cable, satellite, telco, wireless and over-the-top streaming.
Vubiquity is particularly pleased that Juice has “preferred vendor” status with the likes of Netflix and iTunes.
“It’s to their credit that over the years they’ve been able to gain the confidence of the industry,” said Antonellis. “To attain premiere status requires meeting stringent specifications and quality thresholds.”