TrustNordisk, the Scandi sales powerhouse handling most of the Nordics’ highest-grossing, critically-acclaimed movies (“The Salvation,” “The Last King” and “The Wave”), is poised to expand its role beyond international distribution and get more creatively involved in projects.
Speaking to Variety, TrustNordisk CEO Rikke Ennis, said the company was looking to use its in-house ressources to initiate and package two to three projects per year, on top of movies it picks up for international sales.
“We’re aiming to act like a studio and add significant value to projects by being more involved in the creative process as early as possible – even at treatment stage,” said Ennis. “We have accumulated tremendous knowledge of the talent pool and the international market and we know what sells,” Ennis added.
The idea, explained Ennis, is to form a stronger bond between production and sales to come up with “either prestige films or big-scale projects” that can work internationally.
TrustNordisk would either be co-producer, executive producer or even just sales agent on these two or three projects per year.
The company already handles between 15 and 20 projects on a yearly basis. It’s pipeline is mainly fed with high-profile auteur-driven movies produced by Zentropa – Lars von Trier’s, Thomas Vinterberg’s and Susanne Bier’s pics — and Scandinavian blockbusters from Nordisk Films, notably Nils Gaup’s “The Last King” and Roar Uthaug’s “The Wave.”
The company has a stellar track record: As much as 80% of the company’s lineup premieres at A-list festivals. However, the market is becoming increasingly competitive due to the rising profile of Scandinavian movies and talent, which keep attracting foreign producers and sales shingles, notably from France.
Ennis also pointed out TrustNordisk will be unveiling on Dec. 15 its Chinese partner and the official launch its co-production venture in Beijing. The new banner will kick off with a Chinese-language feature based on a Hans Christian Andersen’s fairy tale. Pic will mark the first Chinese-language co-production between China and a European country.