‘The Night Before’ Jingles Its Way to the Top Spot as Week’s No. 1 TV Ad Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Columbia Pictures claims the top spot in TV ad spending with “The Night Before.”

A comedy about a trio of friends on the hunt for the ultimate holiday party, “The Night Before” saw an estimated $7.1 million spent on 876 national ad airings across 31 networks, led by Fox and ESPN.

Columbia also claims second place in our chart with its ads for the newest James Bond thriller, “Spectre.” Daniel Craig’s latest outing as the world’s most famous super spy saw a $5.9 million ad spend, bringing its lifetime total through Sunday to $18.1 million.

The final three spots are claimed by commercials for films new to the list. In third place is Twentieth Century Fox’s “The Peanuts Movie,” with $5.7 million spent on 1,294 national ad airings across 46 networks, led by Fox and Nickelodeon. In fourth is Warner Bros.’ “The 33” with $5 million spent. Rounding out the list is the latest entry in the Rocky Balboa universe, “Creed,” which saw $4.9 million spent on 636 national ad airings across 44 networks, led by Fox and ESPN.

Overall, the movie industry spent an estimated $56.6 million on TV advertising last week through Sunday. Warner Bros. led the spending with 27% of that total, followed by Columbia at 25.1%, and Twentieth Century Fox at 11.5%. Fox saw the most advertising dollars from studios, with an estimated $11.2 million take, while the 2015 World Series led the way in programming with over $9.6 million spent among the games.

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Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$7.13M – The Night Before

The Night Before
Online Activity: 1.26% within the movie category*
National Airings: 876
Networks: 31
Most Aired On: FOX, ESPN, TNT
Creative Versions: 6
Est. Lifetime TV Spend: $9.67M
Studio: Columbia Pictures
Started Airing: 10/03/15

$5.92M – Spectre

Spectre
Online Activity: 22.38% within the movie category*
National Airings: 788
Networks: 33
Most Aired On: FOX, ESPN, CBS
Creative Versions: 15
Est. Lifetime TV Spend: $18.12M
Studio: Columbia Pictures
Started Airing: 06/09/15

$5.73M – The Peanuts Movie

The Peanuts Movie
Online Activity: 3.52% within the movie category*
National Airings: 1,294
Networks: 46
Most Aired On: FOX, Nick, Cartoon Network
Creative Versions: 37
Est. Lifetime TV Spend: $13.2M
Studio: Twentieth Century Fox
Started Airing: 10/03/15

$5.08M – The 33

The 33
Online Activity: 1.57% within the movie category*
National Airings: 1,262
Networks: 54
Most Aired On: FOX, NBC, CBS
Creative Versions: 9
Est. Lifetime TV Spend: $6.1M
Studio: Warner Bros.
Started Airing: 10/18/15

$4.87M – Creed

Creed
Online Activity: 6.93% within the movie category*
National Airings: 636
Networks: 44
Most Aired On: FOX, ESPN, TNT
Creative Versions: 11
Est. Lifetime TV Spend: $6.48M
Studio: Warner Bros.
Started Airing: 09/14/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 10/26/2015 and 11/01/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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