‘The Hateful Eight’ Takes the Lead in TV Ad Spending

The Hateful Eight
Courtesy of The Weinstein Co.

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, The Weinstein Company claims the top spot in TV ad spending for “The Hateful Eight.”

Ads placed for Quentin Tarantino’s latest had an estimated media value of $6.97 million, for 993 national ad airings across 30 networks through Sunday, bringing its lifetime total to $12.05 million. Just behind “The Hateful Eight” in second place: Warner Bros.’ “Point Break,” which saw 1,273 national ad airings across 40 networks, with an estimated media value of $5.19 million.

TV ad placements for Paramount’s “Daddy’s Home” (estimated media value: $4.84 million), Universal’s “Ride Along 2” (EMV: $4.71 million) and Twentieth Century Fox’s “The Revenant” (EMV: $4.67 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$6.97M – The Hateful Eight

The Hateful Eight
Online Activity: 10.86% within the movie category*
National Airings: 993
Networks: 30
Most Aired On: NBC, FOX, ABC
Creative Versions: 19
Est. Lifetime TV Spend: $12.05M
Studio: The Weinstein Company
Started Airing: 11/23/15

$5.19M – Point Break

Point Break
Online Activity: 5.56% within the movie category*
National Airings: 1,273
Networks: 40
Most Aired On: FOX, ESPN, ABC
Creative Versions: 23
Est. Lifetime TV Spend: $28.62M
Studio: Warner Bros.
Started Airing: 11/19/15

$4.84M – Daddy’s Home

Daddy's Home
Online Activity: 3.96% within the movie category*
National Airings: 1,848
Networks: 43
Most Aired On: ESPN, Nick, ABC
Creative Versions: 28
Est. Lifetime TV Spend: $23.32M
Studio: Paramount Pictures
Started Airing: 11/29/15

$4.71M – Ride Along 2

Ride Along 2
Online Activity: 1.4% within the movie category*
National Airings: 570
Networks: 32
Most Aired On: ABC, NBC, ESPN
Creative Versions: 6
Est. Lifetime TV Spend: $11.85M
Studio: Universal Pictures
Started Airing: 09/23/15

$4.67M – The Revenant

The Revenant
Online Activity: 14.19% within the movie category*
National Airings: 1,066
Networks: 43
Most Aired On: ESPN, ABC, FOX
Creative Versions: 18
Est. Lifetime TV Spend: $13.54M
Studio: Twentieth Century Fox
Started Airing: 11/29/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 12/21/2015 and 12/27/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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