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‘The Boy From Geita’ Helps Launch 108 Believe Film Label

108 Media is launching 108 Believe as a specialty film label for socially conscious and inspirational films across traditional and new media platforms worldwide, Variety has learned exclusively.

The label launches its inaugural title with the Oct. 16 release of the documentary “The Boy From Geita,” which has been set for a special screening at the United Nations headquarters in New York on Oct. 15.

108 Media has always championed intelligent, inspirational films that explore today’s most important social issues, including religion, politics and world affairs,” said 108 Media CEO Abhi Rastogi. “With the creation of 108 Believe, we hope to build a brand synonymous with high-quality films that can inspire audiences to action while also remaining entertaining and enjoyable.”

“The Boy from Geita,” which premiered at the Hot Docs Film Festival last year, documents the experience of a 12-year-old  Tanzanian boy with albinism and his unlikely friendship with Canadian businessman Peter Ash, who also has albinism. Ash and director Vic Sarin will attend the screening at the U.N.

108 Media’s titles include Michel Gondry’s “The We and the I”; “Midnight’s Children,” an adaptation of the Salman Rushdie novel; the comedy “Lawrence and Holloman”; and “Fugly!” with John Leguizamo. It currently releases about 20 titles a year

Rastogi plans to roll out six to 10 titles annually through 108 Believe.

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