‘Star Wars: The Force Awakens’: Only 1% of Twitter Reactions Are Negative

Star Wars Episode VII The Force
Courtesy of Disney/Lucas FIlm

Star Wars: The Force Awakens” received nearly universal praise on Twitter.

At a time when a movie’s success or failure can rise or fall based on how it is received in 140 characters, the “Star Wars” team can breathe easy. Only 1% of tweets about the seventh film in the science-fiction franchise were negative, according to Fizziology.

Not that Disney, the studio behind the film, was worried. “The Force Awakens” shattered records for a domestic opening this past weekend, racking up $247 million. Going forward, however, the social media response is critical because it signals how strong business will remain through the Christmas holidays.

“The word-of-mouth is extraordinary,” said Ben Carlson, co-creator of Fizziology. “Anyone who was on the fence, and I don’t think there’s a lot of fence sitters on this one, is going to get right off it.”

To get its results, the social media research firm recorded 1,517,824 tweets about the film from the time it began screening on Thursday through the end of Sunday. It found that 70% of comments for the picture were positive, with the other 29% a neutral reaction that was generally focusing on the film’s box office performance rather than its critical merits.

“Usually some segment of the audience is disappointed,” said Carlson. “But there wasn’t much people didn’t like about this one. People loved all the characters, loved all the major plot points, and are trying desperately not to put any spoilers in their tweets.”

For a blockbuster of this size and popular appeal, negative reactions typically make up 5% of the social media chatter. Positive responses are lucky to come in at 50%, Carlson said.

The volume of discussion surrounding the film is also notable. Over the same period on its opening weekend, “Jurassic World” generated 1,214,088 tweets, while “Avengers: Age of Ultron” was the subject of 685,184 tweets, Fizziology found.

There was a clear gender breakdown in terms of who was watching and writing about “The Force Awakens,” according to data released by another social media service, Synthesio. The company found that men were responsible for 64% of all posts, and reports that 18 to 24 year olds were the most active posters followed by 25 to 34 year olds.

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  1. Marc Unbert says:

    It seems even Variety has decided to ignore the unusual quantity of negative feedback the film is receiving on movie buffs sites like IMDB. This is the elephant in the room. The film is derivative and unoriginal, with whole scenes and story points lifted word or word from the original Star Wars and yet nobody seems to care. Have all critics been replaced by mindless clones? Is this the Invasion of the Body Snatchers? Isn’t anybody going to report that the film is disappointing vast numbers of people in a way no sequel to a popular franchise has done before? Isn’t anybody from the press going to question why, among an infinity of possible stories to tell in the vast Star Wars universe, the collective brain of Abrams, Kasdan, Arndt, Kinberg, etc… under the supervision of Kennedy and Disney decided to tell the same story again without the dramatic tension? If this is the future of blockbusters, Hollywood is sawing the branch it’s sitting on like never before. Wasn’t there a rule in movie marketing that forbid selling a film for what it’s not? Didn’t anyone at Disney worry that remaking Star Wars and not letting the public know well ahead of the release was an unnecessary risk? The fact that it’s currently paying off shouldn’t make the question disappear. It’s great while it lasts but how long will it last? It seems to me there is a great story there.

    • Neal Reynolds says:

      Thank you so much for this thoughtful comment, Marc! I was beginning to think I was the only one who felt this way. (I agree with EVERYTHING you said.) I’ll go check out some of the commentson IMDB… I hadn’t thought to do that before.

    • Brandon Freeman says:

      “Isn’t anybody going to report that the film is disappointing vast numbers of people in a way no sequel to a popular franchise has done before?” You’re thinking of “Star Trek Into Darkness”…

      “The Force Awakens” has some issues of convenience that bothered me, but the similarities to “A New Hope” are important and intentional, while the plot itself is very much setting the stage for a very different story moving forward. My first viewing of TFA did leave me wanting a bit more, but upon viewing it again, I felt happy with what it was and am looking forward to catching it once or twice more in the theater after the holidays.

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