According to theater marketing data firm Movio Media, men, with an average age of 34, were the ones who succumbed most to the force.
Movio found that 70% of ticker-buyers were males between 18 and 49 years of age, with an average age of 34. They consist of regular movie-goers, who patronize theaters once a month in groups (buying an average of 2.3 tickets per transaction). They also spend 2.6 times more at the box office than the typical moviegoer, and 67% of them catch movies within the release week, most on opening night. The majority are also drawn to tentpoles such as “Jurassic World” and “Avengers: Age of Ultron.”
“Star Wars: The Force Awakens” opens Dec. 18.