‘Star Wars’: Men Buying More ‘Force Awakens’ Pre-Sale Tickets (Survey)

Star Wars Episode VII The Force
Courtesy of Disney/Lucas FIlm

Rey, the desert scavenger played by Daisy Ridley in “Star Wars: The Force Awakens,” wields a lightsaber, takes the wheel of the Millennium Falcon, beats up New Order ruffians and is generally a model of hyper-competence.

She’s a true post-“Hunger Games” heroine. A badass who can beat the boys at their own game, and man the ship that made the Kessel Run in less than 12 parsecs. She’s also the character that moviegoers are the most excited to see on screen, according to a new survey by ticketer Fandango.

Rey was the choice of a majority of the more than 1,000 people that Fandango surveyed, followed by Adam Driver’s villainous Kylo Ren and John Boyega’s Stormtrooper with a conscience, Finn. The top five was rounded out by Gwendoline Christie’s Captain Phasma and Andy Serkis’ Supreme Leader Snoke.

Despite the feminist injection that director J.J. Abrams and screenwriter Lawrence Kasdan provide to a series that was largely bereft of female characters not sporting metal bikinis (you wear it so well, Princess Leia), the audience for “Star Wars: The Force Awakens” will likely be dominated by men, according to Movio. The consumer insight firm analyzed the behavior of moviegoers who have bought tickets ahead of the film’s debut this weekend, emerging with an interesting portrait of the fans who will flock to their local multiplex to return to a galaxy far, far away.

Based on pre-sales, the opening night crowd is 70.4% male, 6.5 percentage points greater than the crowd that flocked to “Jurassic World.” It also heavily tilts towards generations Y and X, with men between the ages of 22 and 49 making up 52.6% of advanced ticket buyers. Over the course of the weekend, more females are expected to show up, but it still remains male-skewing, with men comprising 67.8% pf the pre-sales audience.

The majority of people in the opening night crowd (54.2%) opted for 2D screenings, but 3D becomes the format of choice over the course of opening weekend, with 52.4% of pre-sales buyers opting to don specs for the outer space action.

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  1. star wars 7 says:

    Ever since Walt Disney bought Lucasfilms and also the rights
    to each of their pictures, expectation for the folloowing Star Wars was high when we learned it was finally going to happen.

  2. Yeah, but I think they kind of hid the fact that Rey was the lead. She isn’t front and center in any of the merchandising or promos. Even the film itself has you wondering whose story this is. There are a lot of “hints” that maybe it is Finn that has the Force. It honestly isn’t until the final fight scene that the film makes it clear “this is Rey’s story.” I am expecting a lot of MRA’s to come out of the movie mad, much like they did after Mad Max, feeling “dupped” into watching a film about a girl.

  3. Bludgeon says:

    Count me in the majority. But then I got 2 tickets and one happens to be for my gf. I don’t think I selected any gender options for seats so I wonder how they knew she was part of the 29.6 percent. Guess she should have bought the tickets.

  4. A female consumer says:

    …not to mention the headline misses the point of the article! The newsworthy aspect is NOT that the large majority of presale buyers are men. It’s hard for me to picture a reader of Variety reader who would be surprised, intrigued, or quite frankly even interested in reading about the fact that the audience skews heavily male! 😂

  5. MrPansey says:

    If this is about her who’s that guy in the picture?

  6. A female consumer says:

    Variety, thanks for the thoughtful article about this badass heroine! But, why choose an image of a male character to accompany the piece? Can you please fix it ASAP? Thank you!

  7. Well, I am one of those males who purchased pre-sale tickets. I bought 4 tickets. Three of them are being used by females.

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