Box Office: ‘Spy’ Tops With $30 Million, ‘Entourage’ Cools Off

Spy box office
Courtesy of Fox

Melissa McCarthy pushed “Spy” to a $30 million debut in an otherwise lackluster weekend at the box office as summer ticket sales continue to disappoint.

That was on the lower end of projections for the Fox espionage satire, which wraps globe-trotting intrigue in cat sweaters, but it was enough to dislodge last week’s champ, “San Andreas,” from its first place perch. The Warner Bros. disaster movie secured a second place berth with $26.4 million, and has rumbled its way to a domestic total of $99 million in two weeks of release.

Overall, a weekend that saw three box office newcomers failed to generate enough heat to lift ticket sales to year-ago numbers when “Fault in Our Stars” debuted to $48 million. That’s the third straight week of declines, but the streak will likely snap next weekend when “Jurassic World” is projected to roar to more than $100 million.

“I’m still holding out for a record summer, but it’s getting harder and harder to see happening,” said Paul Dergarabedian, senior media analyst at Rentrak. “We need summer to start rocking again soon.”

“Spy” cost $65 million to produce and rolled out across 3,711 locations. It reunites McCarthy and director Paul Feig, who have previously collaborated on “The Heat” and “Bridesmaids.” Chernin Entertainment produced the film, which co-stars Rose Byrne, Jude Law and a surprisingly funny Jason Statham. Overseas, where Statham is next to godliness, the picture took in $25.6 million from 54 markets, bringing its worldwide total to $86.5 million.

Reviews have been rapturous, and Fox believes that “Spy” is a picture that will be a model of consistency in the coming weeks. Feig and McCarthy’s films show a great deal of box office endurance, with “Bridesmaids” enjoying a 6.4 multiple on its opening and “The Heat” boasting a 4.1 multiple. When it comes to R-rated comedies, “Spy” has a clear runway until “Ted 2” debuts on June 26.

“Melissa McCarthy and Paul Feig movies have incredibly long tails,” said Chris Aronson, Fox’s domestic distribution chief.

Aronson thinks the quality of the film will be a major selling point.

“It’s a luxury when critics and audiences are aligned,” he added. “You don’t see that too often.”

Among new releases, Gramercy premiered “Insidious: Chapter 3,” another low-budget package from horror impresario Jason Blum, to $23 million across 3,002 theaters. That’s a third place finish, and, like other Blumhouse films such as “Sinister” and “The Purge,” “Insidious: Chapter 3” will enjoy capacious profit margins. It cost a meagre $10 million to produce and attracted a crowd that was 54% female and 69% under the age of 25.

“It’s a very solid start,” said Jim Orr, president of distribution for Focus Features, which maintains the Gramercy genre label. “Blumhouse just owns this space and they’ve crafted another incredibly scary movie.”

After a five-year absence, the stars of the long-running HBO series “Entourage” reunited for a bigscreen bacchanal that was savaged by critics. “Entourage” will make $17.8 million over its first five days in theaters and $10.4 million for the weekend, less than the $20 million mark that Warner Bros. had hoped to crack. Checking in on the state of Vincent Chase’s career, liver and sex life set Warner Bros. back a modest $27 million in production spending.

The opening weekend crowd was 64% male and 90% under the age of 50, perhaps the least surprising demographic data ever. Warner Bros. distribution chief Dan Fellman noted that the film’s grosses moved up 3% on Saturday, a sign he argued that word of mouth is bolstering the picture.

“It’s found its audience now,” he said. “This little bit of a burst we saw gives us some momentum as we move into the heart of summer.”

“Mad Max: Fury Road” rounded out the top five with just shy of $8 million, bringing its domestic haul to $130.8 million, while “Pitch Perfect 2” roped $7.7 million last weekend for a North American total of $161 million.

Among arthouse releases, Roadside Attractions’ “Love and Mercy” scored a solid $2.2 million from 483 screens. The biopic about Beach Boys musical genius Brian Wilson will expand gradually throughout the summer.

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  1. Emilio says:

    I have never seen “Entourage” during its run on HBO but the movie version was very entertaining. Jeremy Piven was so good I wondered why he isn’t in more comedies. Given the ethnic changes in Hollywood casting…a name actor of color in a major role would have helped boost the box office.

  2. Paully says:

    Entourage was great .. Unfortunately waiting 4 years from the end of the TV show was a big mistake. But it was very good..

  3. I SPY THE SUMMER OF FLOPS says:

    Ii’s shocking and sad that all three new films underwhelmed audiences. This week’s number one film would barely have cracked last summer’s top 3- (1) Fault In Our Stars $48million, (2) Maleficent $35million in week number 2, (3) Edge Of Tomorrow $29million. The summer of overhyped underperformers continues while movie ticket prices skyrocket. One day studios and movie theater owners are going to price themselves out of the movie business. Poorly made product combined with a high cost is a deadly mix. Entertainment studios should still be thankful for the moment. The YouTube/GameStop generation still goes to the movies but not like they did in the past. Also, not making things much worst is that the +20 million men watching NBA basketball so far have not had to stay in on a Friday or Saturday night to catch a game. That would really destroy a summer box office weekend. Fingers crossed that the dinosaur movie opening next weekend isn’t as weak and generic as the script sounds in the trailers. The only thing selling that trailer to me are the great special effects. But the script already sounds stupid in the bits and pieces they allow you to hear in the TV trailers.

  4. LOL says:

    This poor box office showing was a message from God warning Sony not to let this guy do a Ghostbusters reboot.

    • BillTed says:

      You cant stop hollywood scumbags from being scumbags.

      The basterds are gonna remake Big trouble in little China with the Rock now.

  5. Sandy says:

    It’ll be funny if it comes in under $30 million once actuals are released tomorrow.

  6. CelluloidFan35mm says:

    What a lame weekend for movies…again.
    I saw Spy and found it painfully unfunny and lazily done. The cast was up to the task but the writer and director clearly didn’t bother to even put forth an effort. I walked out 90 mins into the movie it was so unfunny. This has to be Feig’s worst film yet in my opinion.
    Entourage, why even bother with that one. The show to me wasn’t very appealing.
    Insidious 3 is something I can wait for on Blu-Ray even though I enjoyed the original and thought the second one was OK. The whole ghost horror genre is getting tiresome now.

    Bring on Jurassic World!

  7. Donna says:

    ‘Spy’ is hilarious! McCarthy and Law look great, Statham is obviously having fun with us. Thanks.

  8. Loo says:

    Laughing at Entourage. Who thought that was a good idea?

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