‘San Andreas’ to Adjust Promotional Materials After Nepal Earthquake

San Andreas Movie
Courtesy of Warner Bros.

Warner Bros. is moving forward with its rollout for “San Andreas” despite the earthquake in Nepal that killed 5,200 people.

A studio spokesperson told Variety that the company considered changing the release date for the disaster movie, but ultimately decided to stick with its planned summer debut. “San Andreas” centers on a devastating earthquake that ravages much of California; it premieres Stateside on May 29 and should bow in most major international markets by mid-June.

“We will continue to evaluate our worldwide marketing campaign to ensure that we are sensitive to those affected by this tragic event,” a studio spokesman said in a statement to Variety.

In response to the devastation in Nepal, promotional materials for “San Andreas” will include information about ways in which people can participate in relief efforts. The studio already had a PSA campaign planned to give people tips about how to prepare for natural disasters. Those plans were accelerated, and the messaging was adjusted and expanded to include information about Nepal. Trailers and poster art, however, will not be changed, according to individuals with knowledge.

Warner Bros. isn’t the only studio faced with public relations challenges after the 7.8-magnitude quake left thousands of people in Nepal homeless and in need of aid. Universal is releasing “Everest,” a film about a 1996 Mount Everest expedition that ended in disaster. The earthquake in Nepal resulted in an avalanche on the mountain that left at least 18 people dead. “Everest” opens on Sept. 18, a date that Universal intends to stick with, but the studio is still weighing whether to make changes to its marketing campaign in light of the events.

At a corporate level, Warner Bros.’ parent company, Time Warner, will match any donations its employees make to disaster relief in Nepal and has distributed a list of eligible charities.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 6

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. James says:

    That is just the right thing to do. It really brings out the human nature in the film crew and it further showcase solidarity for the people of Nepal.

  2. Paul Brno says:

    There already was a movie called “Earthquake” in 1974 starring Charlton Heston in which most of Los Angeles is destroyed. The dam breaks & all hell breaks loose. Check it out.

  3. Anon says:

    It shouldn’t be released not because of the earthquake but just for being what looks like a shitty movie.

  4. jack679 says:

    They should delay the.ovie for ashe due to the circumstances of the tragedy that Nepal is going through. It does unjust to the people of Nepal

  5. justin says:

    Doesn’t matter where the earthquake occurred. It’s sensitive to California already. They clearly made the movie knowing San Andreas will happen someday and the death counts will be much higher. How are they going to be sensitive when the earthquake hits California

  6. courtney says:

    That must be awkward…

More Film News from Variety