You will be redirected back to your article in seconds

Rentrak Partners With Gower Street on Movie Forecasting

Rentrak is partnering with recently launched Gower Street Analytics to develop forecasting products for the movie industry.

The partnership’s first product will be a global distribution-planning tool that generates estimates for all titles with a planned release date, up to 18 months before their theatrical release. The companies said such data will allow distributors to optimize their release strategy and maximize box office performance.

The partnership is also planning a screen booking optimization tool to evaluate the performance of all possible booking scenarios.

“By combining Gower Street’s industry knowledge and technical expertise with Rentrak’s box office and television information, we are set to create the standard in theatrical distribution data analytics,” said David Kosse, Gower Street Analytics non-executive director.

Kosse, who also heads Film4, previously served as president, international at Universal Pictures. Gower Street founders Dimitrios Mitsinikos and Matthew Eric Bassett are also former Universal employees who worked on analytics systems at the studio.

London-based Gower Street launched earlier this year. Rentrak is a specialist in worldwide consumer viewership information.

More Film

  • Dubai: Mohamed Hefzy's Film Clinic Boards

    Dubai: Mohamed Hefzy's Film Clinic Boards Abu Bakr Shawky's 'Yomeddine' (EXCLUSIVE)

    Rentrak is partnering with recently launched Gower Street Analytics to develop forecasting products for the movie industry. The partnership’s first product will be a global distribution-planning tool that generates estimates for all titles with a planned release date, up to 18 months before their theatrical release. The companies said such data will allow distributors to optimize […]

  • China Box Office: ‘Coco’ Stays Tops

    China Box Office: ‘Coco’ Stays Tops Ahead of ‘Paddington 2’

    Rentrak is partnering with recently launched Gower Street Analytics to develop forecasting products for the movie industry. The partnership’s first product will be a global distribution-planning tool that generates estimates for all titles with a planned release date, up to 18 months before their theatrical release. The companies said such data will allow distributors to optimize […]

  • IFFAM: Pang Ho-cheung Readies Three Part

    IFFAM: Pang Ho-cheung Readies Martial Arts Three-Parter

    Rentrak is partnering with recently launched Gower Street Analytics to develop forecasting products for the movie industry. The partnership’s first product will be a global distribution-planning tool that generates estimates for all titles with a planned release date, up to 18 months before their theatrical release. The companies said such data will allow distributors to optimize […]

  • IFFAM: ‘Newton’ Star Rajkummar Rao Signs

    IFFAM: ‘Newton’ Star Rajkummar Rao Signs Horror Comedy

    Rentrak is partnering with recently launched Gower Street Analytics to develop forecasting products for the movie industry. The partnership’s first product will be a global distribution-planning tool that generates estimates for all titles with a planned release date, up to 18 months before their theatrical release. The companies said such data will allow distributors to optimize […]

  • ‘God’s Own Country’ Wins Big at

    ‘God’s Own Country’ Wins Big at British Independent Film Awards

    Rentrak is partnering with recently launched Gower Street Analytics to develop forecasting products for the movie industry. The partnership’s first product will be a global distribution-planning tool that generates estimates for all titles with a planned release date, up to 18 months before their theatrical release. The companies said such data will allow distributors to optimize […]

  • Loving Vincent Animation Oscars

    ‘Loving Vincent’ Passes $20 Million at Worldwide Box Office

    Rentrak is partnering with recently launched Gower Street Analytics to develop forecasting products for the movie industry. The partnership’s first product will be a global distribution-planning tool that generates estimates for all titles with a planned release date, up to 18 months before their theatrical release. The companies said such data will allow distributors to optimize […]

  • I Tonya trailer

    Margot Robbie's 'I, Tonya' Soars in Opening Weekend

    Rentrak is partnering with recently launched Gower Street Analytics to develop forecasting products for the movie industry. The partnership’s first product will be a global distribution-planning tool that generates estimates for all titles with a planned release date, up to 18 months before their theatrical release. The companies said such data will allow distributors to optimize […]

More From Our Brands

Access exclusive content