‘Jem and the Holograms’ Theater Count Drastically Reduced After Flop

'Jem and the Holograms' Pulled? Theaters
Universal

While Universal may be having a banner year with “Jurassic World,” “Furious 7,” “Pitch Perfect 2” and more, a less-than-outrageous film in its lineup, “Jem and the Holograms,” is hardly in theaters anymore after two weeks of release.

Exhibitors have been pushing the feature film live-action reboot of the ’80s cartoon out of theaters, with “Jem and the Holograms” remaining in just approximately 50 locations.

It grossed a mere $2.2 million after being released last month. Luckily for Universal, it shouldn’t lose much money from the film. It had an economical budget of $5 million (without taking into account marketing and promotion costs), but it still ranked at the lowest opening for a movie that bowed in more than 2,000 locations when it debuted to $1.3 million.

While some reports say Universal pulled the picture, the culprits are actually theaters. With “Spectre” and “The Peanuts Movie” debuting last weekend, it makes sense for the exhibitors to push the low-performing “Jem” out of theaters to make more room for screens to show the higher-grossing movies.

It didn’t help the film that it was slammed by critics, with Rotten Tomatoes handing it a 20% “fresh” rating based on reviews. In his review for Variety, Geoff Berkshire called “Jem and the Holograms” “considerably less fun than any paper-thin ‘Star Is Born’ ripoff has any right to be.”

Still, it shouldn’t leave too much of a mark on Universal’s stellar 2015. With help from hits like “Minions” and “Fifty Shades of Grey,” along with its other big titles, it blew past the $2 billion mark globally in record time this past summer.

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  1. Eagle35 says:

    With Jem and The Holograms, that’s what you get for not knowing your audience.

    I mean, what were they marketing this movie too?

    Fans? The movie has NOTHING to do with the original plot of the 80s cartoon series. There’s no Misfits rival band, no antagonist rival manager Eric Raymond, no Stingers, Synergy “The Holographic Computer” is Nintendo’s R.O.B’s runt brother that is only there to project memories, and there are no Holographic Illusions or Effects whatsoever (No, I don’t count what Synergy in the movie does as a hologram)

    Teen Girls? They don’t even KNOW who or what Jem and The Holograms used to be. Heck, it’s not even a blip on their radar compared to Justin Bieber, Taylor Swift, Lady Gaga, and other contemporary artists.

    Casual Moviegoers? The film’s plot is another by-the-numbers “Making it big” musical drama that doesn’t even try to distinguish itself. Band achieves success, egos flourish, Band breaks up, Band makes up, rinse and repeat.

    Music Fans? Everything sounds generic and rung through Autotune. None of the band’s signature sound is reflected. Put this up against anything else and you would have trouble hearing the difference.

    So I’m not surprised it flopped. In fact, I’m glad it did. Maybe studios will learn that riding on the coattails of a brand name alone will only get you so far.

  2. emil elm says:

    Did anyone believe this film had a chance? Jem was an 80’s cartoon that was never really that popular, and if you’re even going to consider making a film based on a forgettable 80’s cartoon, you sure as hell better make sure to at least stick to the story so you can at least capitalize on the few people who remembered or still care about the cartoon. The only thing similar is that it is about a band and the band is named Jem and the Holograms.

  3. TSmith says:

    It’s really difficult to make LESS than a Kevin Smith premiere. lol

  4. stormstryk says:

    I was a big fan of the cartoon and even had cassette tapes where I carefully taped many of the songs in the episodes. I’ll admit that… I was excited to see a reboot in the works and more than a little scared when the trailer looked pretty awkward. I did go see it though. I actually enjoyed it for what it was… The music was generally good, the acting was aa bit obvious, but not painful, and the script worked to bring the concepts into something slightly more feasible. They even set up a really solid segue to a sequel, though I doubt it will happen.

  5. Jason Hough says:

    Surely they saw this coming. As an 80s kid, I was excited about the possibility of a Jem movie until they completely botched the story line and change it. Many of my friends were complaining about the movie before it was even released. It should have been straight to video.

  6. Andy Shick says:

    20% Fresh rating? 20% is beyond rotten

  7. Well maybe if they actually put HOLOGRAMS in the movie and stuck with the actually plot from the cartoon..it would have worked better…how can it be Jem and the holograms..with no holograms..smh

  8. Jimmy Dean says:

    This is an idiotic article….bad films drop screens all the time after 2 weekend commitments. This is not news.

  9. Jimi LaLumia says:

    who thought this was a good idea? make a film about glam/punk trans icon Wayne, now Jayne County if you want to be relevant.. this looked like an early 80’s left over

  10. Marie says:

    Do you blame them? It was a dud and people saw that a mile away.

  11. Sharon says:

    Movie looked like stink garbage, and had one of the worst trailers I’ve ever seen.

  12. Austin says:

    Good riddance! The director was just cashing in on the name brand. This generic shitty ass movie has nothing to do with nor resemble the 80’s cartoon.

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