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‘In The Heart Of The Sea’ Sails To The Top With No. 1 TV Ad Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, four movies backed by the largest estimated TV ad budgets return for the second week in a row, while the bottom of the list features a debut.

Warner Bros. is No. 1 with the adventure drama “In The Heart Of The Sea,” moving up a position from our previous chart. With an estimated ad spend of $5.24 million on 626 national airings across 45 networks, the majority of the ads appeared on CBS, followed by ABC and NBC.

Coming in second is Warner Bros. again with the “Rocky” spin-off “Creed,” backed by $4.75 million in TV ad spending for 618 national airings across 45 networks. The majority of the ads appeared on FOX, followed by NBC and CBS. Warner Bros. is also in third place with the historical drama “The 33,” with $4.75 million spent on 1,222 national airings across 50 networks. CBS, NBC and ESPN, in that order, led the way with the most “The 33” ads aired.

Columbia Pictures’ “The Night Before” holds steady on the list at No. 4, backed by $3.88 million in TV ad spending. The Christmas comedy had 838 national airings across 30 networks led by FOX, Comedy Central and AMC.

Debuting at No. 5 is Lionsgate’s “The Hunger Games: Mockingjay – Part Two,” with $3.6 million spent on 763 national ad airings across 30 networks. The majority of the spots were shown on NBC, followed by FOX and CBS.

Overall, the movie industry laid out an estimated $46.9 million on TV ads for the week, led by Warner Bros. with 31.9%, Columbia Pictures at 12.7% and Disney Pixar at 8.7%. NBC and CBS collected the majority of the revenue, each with more than $5.8 million from movie-related TV ads, followed by ABC with over $5.3 million and Fox with just over $4 million.

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Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$5.24M – In the Heart of the Sea

In the Heart of the Sea
Online Activity: 4.43% within the movie category*
National Airings: 626
Networks: 45
Most Aired On: CBS, ABC, NBC
Creative Versions: 9
Est. Lifetime TV Spend: $13.49M
Studio: Warner Bros.
Started Airing: 09/24/15

$4.75M – Creed

Creed
Online Activity: 4.56% within the movie category*
National Airings: 618
Networks: 45
Most Aired On: FOX, NBC, CBS
Creative Versions: 40
Est. Lifetime TV Spend: $16.58M
Studio: Warner Bros.
Started Airing: 09/14/15

$4.75M – The 33

The 33
Online Activity: 2.14% within the movie category*
National Airings: 1,222
Networks: 50
Most Aired On: CBS, NBC, ESPN
Creative Versions: 22
Est. Lifetime TV Spend: $15.7M
Studio: Warner Bros.
Started Airing: 10/18/15

$3.88M – The Night Before

The Night Before
Online Activity: 3.49% within the movie category*
National Airings: 838
Networks: 30
Most Aired On: FOX, Comedy Central, AMC
Creative Versions: 18
Est. Lifetime TV Spend: $18.46M
Studio: Columbia Pictures
Started Airing: 10/03/15

$3.6M – The Hunger Games: Mockingjay – Part Two

The Hunger Games: Mockingjay - Part Two
Online Activity: 18,97% within the movie category*
National Airings: 763
Networks: 30
Most Aired On: NBC, FOX, CBS
Creative Versions: 11
Est. Lifetime TV Spend: $10.6M
Studio: Lionsgate
Started Airing: 10/25/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 11/09/2015 and 11/15/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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