ICM Hires Seinfeld Booking Agent Rob Prinz from UTA

Rob Prinz ICM
Jason Kempin/Getty Images

ICM Partners has hired Rob Prinz, UTA’s head of music/personal appearances, as a partner in the agency’s Los Angeles office along with UTA concerts agent Nikki Wheeler.

Prinz has been named co-head of Worldwide Concerts, a title he will share with Steve Levine. Wheeler will work under them as a concerts agent.

Prinz and Wheeler’s roster includes Jerry Seinfeld, Celine Dion, Daryl Hall and John Oates, John Hiatt, Bob Seger and the Silver Bullet Band and Rick Springfield. Prinz becomes ICM’s 40th partner.

“I am incredibly proud to bring in Rob as a partner,” said Levine. “His leadership, senior relationships in the industry, and diverse list of iconic clients are a perfect fit for us. We’ve been enjoying a tremendous period of growth in our touring business, and I’m thrilled to have Rob and Nikki on board to keep that momentum going.”

Prinz began his career at the William Morris Agency in New York, where he was credited with discovering Madonna. He’s worked at CAA and UTA with Stevie Wonder, Barbra Streisand and Bon Jovi.

Wheeler began her career at CAA 18 years ago.  She joined Prinz at UTA in 2001. In addition to representing music and comedy talent, she has orchestrated music initiatives for Amazon and American Eagle Outfitters.

ICM Partners’ concerts department was involved in orchestrating Beyonce’s 2014 Super Bowl half-time show in New Orleans and her world tour. It also worked with Kendrick Lamar’s performance at the 2014 Grammy Awards and Chris Rock’s last global tour, which encompassed more than 140 shows in eight countries.


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