‘Game of Thrones’ to Hit Imax Theaters

'Game of Thrones' Hit Imax Theaters

HBO and Imax have struck a deal to make “Game of Thrones” the first TV series to grace the theatrical distributors’ big screens.

An exclusive season five trailer, as well as the final two episodes of the fourth season, will get an unprecedented run Jan. 29 through Feb. 5 at 150 theaters in top markets across the U.S.

While the visual spectacle of the HBO hit makes it a natural for the large-screen treatment, “Thrones” will be digitally remastered to fit the Imax format.

Fans will be able to purchase tickets to the special event for an unspecified price on Imax.com in the coming weeks.

“The cinematic brilliance and grand scope of the series is perfect for the Imax format,” said Pamela Levine, chief marketing officer at HBO.  “We are always looking to provide fans with new and exciting ways to experience the show and viewing two key episodes, along with the new trailer, on such an impressive platform makes for a great event.”

Imax has indicated previously its intent to branch out beyond the typical Hollywood fare in search of innovative content distribution opportunities. The company signed a groundbreaking pact late last year with Netflix to get a theatrical day-and-date component of the upcoming “Crouching Tiger, Hidden Dragon” sequel.

“Imax always seeks innovative ways to provide moviegoers a unique and differentiated experience and today’s partnership with HBO and ‘Game of Thrones’ achieves just that,” said Imax CEO Richard L. Gelfond. “This deal also furthers our efforts to offer exhibitors the opportunity to participate in alternative forms of content in a new and exciting way.”

The fifth season of “Thrones” premieres in April.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 13

Leave a Reply

13 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Games of Thrones:I’ve seen the commercial of this games of throne there was a lady sitting down and it was a dragon by her is this the same movie that has those characters in it I’d like to know, my name is Beryl Mendes could you please let me know. thank you.

  2. annienate08 says:

    When do tickets go on sale? Where can I buy them? And what theaters were selected to show this screening? Any in Utah? I can’t wait…

  3. Surfer says:

    >the first TV series to grace the theatrical distributors’ big screens

    Bullshit. Paramount released several episode of Star Trek: The Next Generation after they were remastered.d

  4. macd says:

    And the line between pay-cable-TV and theatrical movies gets thinner and thinner . . .

  5. Anthony Lee says:

    Who said you cannot eat your dessert first before your main course?

  6. cadavra says:

    Are people really dumb enough to pay IMAX prices for something they already watched on TV for free?

    What am I saying? Of course they are!

    • DorothyParkerlite says:

      In other words, but yes, people are that gullible. However, I think it would be worth it to give the first two episodes of the fifth season a theatrical premiere. GOT is like one long epic movie with the production design/locations to match. People can decide if the want to pay more to watch those episodes earlier than when it would be broadcast. Surprised this isn’t happening instead.

      • cadavra says:

        Yes, Dorothy, your plan makes much more sense! But HBO probably wouldn’t want the ratings for those episodes to register a notable dip.

    • Jedi77 says:

      Technically, we didn’t watch it on TV for free, cause we pay for the privilige of HBO.

      And yes, I would probably pay to go see it in IMAX.
      As with so many other things (paying 8$ for a cup of coffee, you could just as easily make at home for free, paying for popcorn at the movies, when you could microwave them at home for free, etc.) we pay for “events” or to be sociable. It isn’t so much watching what I have already watched, it’s enjoying the unique experience of sharing something I enjoy with hundreds of likeminded individuals. Something I would otherwise never get to experience.

  7. Love HBO but won't pay much for it says:

    But there’s no way the CGI in the show was designed for that level of detail. It may look amazing on the small screen, but IMAX is the biggest screen in existence!

    To you techies, I ask, is there any way it could be rendered such that it will look as crisp and photo-realistic as a film like The Hobbit? (Without, of course, adding $100 million of CGI to the existing footage.)

    • Woody says:

      I suspect the CGI will actually look the best, it should be a fairly simple process to re-process that stuff into a higher resolution. The trick will be which digital cameras they used when shooting the live action material. I don’t know models/specs these days, but if they shot on 4K or 5K cameras, it should look pretty amazing on IMAX. Most movies that are not shot on IMAX cameras still look fantastic on IMAX projection, and I would imagine tv shows like GoT are shot to bluray specs at least.

  8. chrisdsav says:

    Reblogged this on Radio of Horror Blog and commented:
    Holy Shit

More Film News from Variety

Loading