‘Furious 7’: How the ‘Fast’ Franchise Avoided a Straight-to-DVD Fate and Kept Growing

Furious 7
Courtesy of Universal

The “Fast and Furious” series is one of the rare movie franchises that has built up momentum as it goes along.

Fourteen years after the first film in the saga roared into theaters, “Furious 7” opened to an astounding $384 million globally. That establishes a new high-water mark for the “Fast and Furious” films and ranks as the fourth biggest debut in history. The only films to top that figure are two “Harry Potter” pictures and “The Avengers” — rarefied company indeed.

“The action gets bigger, every film gets bigger and consequently, you’re seeing a bigger result,” said Nick Carpou, president of domestic distribution at Universal.

Most franchises don’t stick around for more than a decade, let alone continue to expand their audience. Credit Universal Pictures and producer Neal Moritz with willingness to tinker with the engine. That relentless experimentation saved the series from straight-to-DVD purgatory and transformed the films about a hard-driving set of heroes into a brand that rivals Iron Man and James Bond.

“This franchise took the road less traveled and became a trailblazer,” said Jeff Bock, a box office analyst with Exhibitor Relations. “You don’t have the highest-grossing film in a series come seven films into a franchise. That has a lot to do with the way they’re continually upping the ante.”

It almost didn’t happen. After the third film in the series, “Fast and Furious: Tokyo Drift,” finished its run with a franchise-worst $158.5 million, Universal executives worried that the series had run out of gas. The films only rediscovered their mojo after studio executives convinced Vin Diesel, the star of the original film, to return to the series and brought the movies back to their heist film roots. Since that time, each new chapter has outraced the one that preceded it.

Most series get rebooted when they start to grow long in the tooth, but the “Fast and Furious” movies double down on what worked originally, bringing back castmembers who had cycled out at various points such as Diesel, Lucas Black and Michelle Rodriguez. They’ve also wisely injected fresh blood into the series, introducing Dwayne Johnson in the fifth film and adding B-movie gods Jason Statham and Kurt Russell to the mix in “Furious 7.”

Moreover, the cast ranks as the most diverse among modern movie franchises, including African-Americans and Latino actors like Ludacris, Tyrese Gibson and Rodriguez. It is also less male-dominated than the average blockbusters, giving its female stars a chance to kick ass too.

“It’s an important lesson for Hollywood to learn,” said Phil Contrino, vice president and chief analyst at BoxOffice.com. “It’s not just that they have a diverse cast. These are real fleshed out characters. They don’t pander.”

That bigscreen multiculturalism was reflected in the opening weekend crowd for “Furious 7.” Ticket buyers were 49% female, 37% Hispanic, 25% Caucasian, 24% African-American, 10% Asian and 4% “other.” As the Wall Street Journal’s Ben Fritz noted on Twitter, 75 % of the audience was “non-white.”

Promoting diversity is sound business given that African Americans and Hispanics over-represent among frequent moviegoers, according to the Motion Picture Association of America.

“Everyone sitting in the audience in ‘Fast and Furious’ can find someone onscreen to relate to,” said Paul Dergarabedian, senior media analyst at Rentrak, who notes that the onscreen diversity has helped the film draw large crowds in South America and other parts of the world.

The series has taken a gleeful “can you top this” approach to its action sequences. “Furious 7,” for instance, ignores the laws of physics by having cars parachute out of planes and soar from across the Abu Dhabi skyline, insuring that every cent of its $190 million production budget ends up onscreen. It’s a small price to pay for a franchise that may have its first $1 billion-grossing installment.

Universal plans to make at least three more “Fast and Furious” films, but it will move forward without a key player. Paul Walker died in a car crash during filming on the seventh film, which is part of the reason that the sequel outpaced the sixth installment’s opening by roughly $50 million.

Universal referenced the actor’s death obliquely in its black and white promotional material that carried the tagline “one last ride” and the movie’s end credits acknowledge Walker.

“People did come out because they wanted to understand what happened to the Paul Walker’s character,” said Carpou. “They were able to say goodbye to the character in a way that was respectfully done.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 17

Leave a Reply

17 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. I love the series so much, Hope it will be last for ever…

  2. Robby Terms says:

    Variety showing again why they are The Rolling Stone of entertainment journalism. To not mention JUSTIN LIN, as one of the saviors of the franchise, makes this article and analysis have zero credibility. He rescued the franchise from being destroyed by an overrated one hit wonder director, John Singleton, who nearly sank the ship with the second movie. To mention the third movie was the lowest grossing shows zero research. Justin Lin did that movie with no original cast, and a budget far below typical Fast movies. The success of the third IS the reason Universal went ahead and made plans for rebooting the franchise and a partial reason they were able to get everyone back, including Vin Diesel. Variety, do some actual researching before “reporting,” nonsense. Give credit where credit is due!!! Justin Lin helped save and restore the Franchise!!!

  3. Timothy Augello says:

    “Find somebody on screen to relate to”. Yeah, the villain.

  4. It is totally startling. I mean, after you saw the first one, did anyone really think “This is a seven film series”?

  5. james says:

    I don’t see the relation between this being a straight to video movie — after the third or the first?

  6. mike says:

    Vin only agreed to appear in the 3rd one as a cameo for being able to buy the rights back for the Riddick character.

  7. Daniel says:

    Furious 8 – ´Hell on Wheels´.

  8. Kevin says:

    Lul. This author’s a joke. I can’t believe how blatantly he just completely leaves out Asian-Americans in his article. When he mentioned the changes made to the series that rocketed it through the roof, his only concrete example is adding back Vin Disesal. Nevermind Justin Lin’s direction on the 4th, 5th, and 6th movies as well as James Wan’s record shattering 7th. It’s as if the author was so stupid or uneducated in film that he forgot a director controls who’s in the movie and basically the entirety of how it’s made. I don’t know, maybe they had something to do with the series’ success? But i was willing to forgive, perhaps he’s new to this whole film thing. It’s internet journalism, I don’t expect much. Then this happened: “the cast ranks as the most diverse among modern movie franchises, including African-Americans and Latino actors…” At this point I just laughed at how white this author must be. When he used “most diverse” and follows it up with African-American and Latino characters, it makes me wonder what movies he’s been watching the past 10 years. Almost every movie these days has actors from both minorities. Maybe the super diverse cast owes it’s heightened diversity comes from Asian-American actor Sung Kang or Isreali actor Gal Gadot? I know the author didn’t do this on purpose, but come on, try a little. Don’t put out weak articles like this.

  9. john says:

    It’s because Paul walker died, thank his death and not your garbage movies

  10. Jacqueline says:

    I like the way the fast family said good bye to Paul without msking him die on set. The others fast furious won’t be the same because 1 of the members is going to be missing (Paul ). I wish Justil Lin will be the director for fast 8 if it’s going to be. Though fast 7 was totally different because at most of the time there was a smile on our face.

  11. jhs39 says:

    The new Fast and Furious may be a huge financial success but it’s pretty disappointing compared to the previous two films. New director James Wan simply isn’t a good a fit for the series. Wan’s fight scenes use too much editing and his action scenes too much CGI. Furious 7 only delivers the same kinds of giddy thrills director Justin Lin provided in the earlier films just once–in the scene in the United Arab Emirates involving a fast car and three high rise towers. The rest of the movie was just blah–it wasn’t exciting or fun. Please don’t bring James Wan back to direct the next one.

  12. Steve Barnett says:

    In considering the success of the Fast and Furious franchise, please don’t forget director Justin Lin, who helmed the 3rd, 4th, 5th, and 6th installments of the series.

More Film News from Variety

Loading