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‘Entourage’ Retains Weekly Ad Spend Title as ‘Aloha’ Debuts

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “Entourage” remained the highest-spending movie of the week based on estimated TV advertising, while “Aloha” made its debut on a slightly reshuffled list.

Entourage” held position with an estimated $8.4 million spent on 1,111 national airings across 41 networks, led by VH1 and MTV. Fox received the bulk of that budget, at over $1.8 million.

San Andreas” moved up a slot to second on the back of $7.4 million spent on 1,099 national airing across 45 networks. Comedy Central and MTV had the most airings, while NBC and CBS received the most spend. “Jurassic World” also jumped up a spot from last week, to third, with $6.9 million spent on 1,281 national airings across 52 networks led by Syfy and Disney XD. Fox and NBC received the most spend.

Both can thank “Spy” for their upwardly shift, which fell from second to fourth to make space. “Spy” spent $6.2 million this week, $2.6 million less than last week, for 1,580 national airings across 49 networks led by MTV and Comedy Central, with NBC and ABC capturing the highest budget.

The only newcomer this week was “Aloha,” entering at fifth with $4 million spent on 1,221 national airings across 33 networks led by VH1 and Oxygen. NBC and CBS received the most ad dollars for the week.

Overall, the movie biz spent an estimated $55.8 million on TV advertising, led by Warner Bros. with 30% of that figure, Universal Pictures at 16.7%, and Twentieth Century Fox at 7.5%. NBC, Fox and ESPN were the top three networks by spend, with the NBA Basketball Playoffs, “The Big Bang Theory” and “Family Guy” as the top three shows.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$8.4M – Entourage

Entourage
Online Activity: 1.85% within the movie category*
National Airings: 1,111
Networks: 41
Most Aired On: VH1, MTV
Creative Versions: 42
Est. Lifetime TV Spend: $29.8M
Studio: Warner Bros.
Started Airing: 04/12/15

$7.4M – San Andreas

San Andreas
Online Activity: 13.32% within the movie category*
National Airings: 1,099
Networks: 45
Most Aired On: Comedy Central, MTV
Creative Versions: 41
Est. Lifetime TV Spend: $36.8M
Studio: Warner Bros.
Started Airing: 04/12/15

$6.9M – Jurassic World

Jurassic World
Online Activity: 6.60% within the movie category*
National Airings: 1,281
Networks: 52
Most Aired On: SYFY, Disney XD
Creative Versions: 23
Est. Lifetime TV Spend: $16.8M
Studio: Universal Pictures
Started Airing: 11/25/14

$6.2M – Spy

Spy
Online Activity: 1.56% within the movie category*
National Airings: 1,580
Networks: 49
Most Aired On: MTV, Comedy Central
Creative Versions: 40
Est. Lifetime TV Spend: $26.4M
Studio: Twentieth Century Fox
Started Airing: 04/18/15

$4M – Aloha

Aloha
Online Activity: 1.06% within the movie category*
National Airings: 1,221
Networks: 33
Most Aired On: VH1, OXYGEN
Creative Versions: 11
Est. Lifetime TV Spend: $14.1M
Studio: Columbia Pictures
Started Airing: 04/24/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 05/25/2015 and 05/31/2015.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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