Disney CEO to ‘Absolutely Prohibit’ Smoking in Films Made for Kids

smoking in Disney Films

Walt Disney Studios chairman and CEO Bob Iger said that he will “absolutely prohibit” smoking in all Disney films, including those from Marvel Studios, with a PG-13 rating or below, unless it is historically pertinent.

Iger made the statement in response to an investor’s question at Disney’s annual shareholder’s meeting, which took place Thursday in San Francisco.

“I thought it was the right thing for us to do,” he said about the recent decision. The smoking ban will impact all films released with the ratings unless the movies are about an historical figure that was known for smoking, like Abraham Lincoln, Iger noted.

In a separate answer to a question, Iger did not, however, promise to lobby the MPAA to change policies for R-rated films.

“We don’t get involved in how MPAA applies ratings to films… nor do we try to influence the policies of the other studios we compete with,” he said.

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  1. Sick of it. says:

    Anti-cigarette campaigns do NOTHING. Teen smoking has GONE UP over the past decade. How can you explain that?

    Read Malcolm Gladwell.

  2. Kenshin says:

    Marvel comics mostly banned portraying smoking over a decade ago, so this is reasonable. The omission doesn’t affect the movie or plot. And cigarettes need to be ceased.

    Nicotine and other chemical components in cigs are extremely addictive, as in, nicotine is essentially the most addictive drug known to mankind. Becoming a slave to cigarette addiction offers no nutritional benefit, causes several diseases, turns your general health poor, and likely ends your life sooner than if you do not smoke.

    There is no other product on earth, used in this widely available fashion, that also has these enormous risks. Eating too much junk food bad, but in moderation it is reasonable. You can exercise to negate some diet inconsistencies but you cannot work off cigarettes.

  3. marie says:

    Completely unnecessary and stupid. Do we need to shield everything from children? They might as well ban booze in films as well, since characters getting drunk were us as comedic effect.

  4. Atomic Fury says:

    If anyone wonders why habits like smoking aren’t broken (and will continue to be a habit for next 1,000 millennia) is because of initiatives like these that merely touch the surface of the human psyche. The truth of the matter is that Disney isn’t interested in anyone’s smoking habits. They’re entirely concerned with insulating themselves from any potential lawsuit brought against them on the grounds that some cancer victim attempts to sue them because they learned to smoke from a Disney film.

    Using Hollywood logic (ex: an individual has no choice in their sexuality because they are born determined to be hetero- or homosexual) I suppose Disney is over-reacting because some of us are born smokers.

    Seriously, I can do without the “we’re doing this for the people” song-and-dance. If it were my company, I’d do things internally and without fanfare. If the public likes or dislikes any internal initiatives they will say so through ticket sales. But then, Hollywood has never been about doing anything intelligently.

  5. Well, Wolverine can kiss his stogie good-bye!
    The more things change…
    –RKJ

    • sammyglick says:

      Wolverine and the X-Men universe are owned by Fox. They have nothing to do with Disney’s corporate decisions regarding the rest of the Marvel Cinematic Universe.

    • anonVariety says:

      Disney has no involvement in the X-Men films.

  6. cardmarc58 says:

    I would have thought that this was done a long time ago, but 1 thing to make note of “unless” means they will if they want to.

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