A spin-off of the “Rocky” franchise, “Creed” saw an estimated $5.8 million spent on national TV ads, bringing its lifetime total through Sunday to $12.6 million. Debuting in second place on the chart is Warner Bros.’ “In the Heart of the Sea.” The Ron Howard whaling drama saw $5.4 million spent on 402 national airings across 42 networks, led by CBS and NBC.
Making a secure hold on the top three, Warner Bros. also claims the third spot this week with “The 33,” with $4.9 million spent on TV ads, bringing its lifetime total to date to $11 million.
Columbia Pictures’ holiday comedy “The Night Before” follows in fourth place, with $3.9 million spent on 663 national airings across 30 networks, led by ESPN and Fox. And rounding out the list is CBS Films’ holiday humor-filled “Love the Coopers,” with $3.6 million spent on 748 national airings across 26 networks, led by CBS and ABC.
Overall, the movie industry spent an estimated $45.9 million on TV advertising last week through Sunday. Warner Bros. led the spending with 35.8% of that total, followed by Columbia Pictures at 15.7% and Twentieth Century Fox at 12.4%. CBS saw the most advertising dollars from studios, with an estimated $6.6 million take, while NFL Football led the way in programming with over $6.4 million spent among the various games.
1 Movie titles with a minimum spend of $100,000 for airings detected between 11/02/2015 and 11/08/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.