Cinereach Expands With Film Presence Co-Founders

Sara Kiener Merrill Sterritt
Courtesy of Cinereach

Film Presence co-founders Sara Kiener and Merrill Sterritt are joining Cinereach, the not-for-profit company and foundation that has supported more than 200 films since 2006, Variety has learned exclusively.

Recent Cinereach-produced films include “Salero,” “Teenage,” “The Cold Lands” and “Beasts of the Southern Wild,” which was produced with Court 13. It’s supported “The Diary of a Teenage Girl,” “Evolution of a Criminal,” “Cutie and the Boxer” and “It Felt Like Love.”

Kiener and Sterritt are coming on board to pioneer the company’s expanding focus on audience and distribution strategies. The duo’s work at Film Presence focused on audience engagement for non-traditional theatrical releases through new online platforms and strategic community screening campaigns. Their clients have included Radius, Magnolia Pictures and A24.

“Innovative audience strategies are increasingly important as our films navigate the evolving distribution landscape,” said Philipp Engelhorn, Cinereach founder and executive director. “Sara and Merrill are at the forefront of the space and will greatly expand how Cinereach fulfills our commitment to filmmakers. We’ll be able to offer Cinereach-supported films more opportunities to reach audiences and add to the cultural conversation.”

While at Film Presence, Sterritt and Kiener worked on over 60 theatrical campaigns for films including “Citizenfour,” “Twenty Feet From Stardom,” “Call Me Kuchu” and “The Great Invisible.” They have helped client films raise over $1 million, including $340,000 for Don Cheadle’s forthcoming “Miles Ahead.”

Prior to Film Presence, Kiener was exhibitor relations manager at Magnolia Pictures. Sterritt previously managed the production assistance program at Women Make Movies.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading