Making its debut at number one this week, “Burnt,” about a diva chef (Bradley Cooper) who’s given a chance at redemption, saw an estimated $3.6 million spent in TV advertising, with 627 national airings across 25 networks, led by CBS and Fox. Climbing up two spots from the week previous, Warner Bros.’ “Our Brand is Crisis” comes in a close second place. Starring Sandra Bullock, the political comedy saw $3.5 million spent, bringing its lifetime total through Sunday to $14.1 million.
Also making a debut on the list this week is the new James Bond film “Spectre,” which lands in third place. Columbia Pictures’ latest contribution to the spy franchise saw $3.4 million spent on 482 national airings across 32 networks, led by ESPN and Fox. In fourth place is the Universal biopic “Steve Jobs,” with $3.3 million spent, bringing its lifetime total to $24.2 million.
Rounding out the list with the third debut of the week is Paramount’s “Paranormal Activity: The Ghost Dimension.” The latest in the long-running spooky franchise saw an estimated $3.2 million spent on 1,134 national airings across 30 networks, led by CBS and MTV.
Overall, the movie industry spent an estimated $37.9 million on TV advertising last week through Sunday. Paramount led the spending with 14.2% of that total, followed by Columbia Pictures at 13.8% and Warner Bros. at 13%. CBS saw the most advertising dollars from studios, with an estimated $4.3 million take, while NFL Football led the way in programming with over $7.5 million spent among the various games.
1 Movie titles with a minimum spend of $100,000 for airings detected between 10/19/2015 and 10/25/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.