Broken Hollywood: The Biz’s Top Players Call Out Ways Industry Needs to Change

Broken Hollywood Featured

Talk to any top executive or producer in the movie, television and digital businesses today and they will tell you that the challenges they face are more severe and confounding than ever. Industryites are grappling with profound concerns that cut to the heart of the traditional models to which Hollywood has adhered for decades.

Variety feels it best that our readers hear what’s on the minds of the media business’s best and brightest in their own words. We’ve put the phrase “Broken Hollywood” on our cover to reflect the candor with which the 22 luminaries we interviewed spoke. They weren’t shy about addressing the industry’s most pressing problems, which run the gamut from a declining movie audience — particularly among the vital younger demographic — and falling ratings in broadcast and cable TV, to an unacceptable lack of diversity in the creative ranks and executive suites, and inadequate audience measurement across platforms.

See the links below to read how Hollywood’s top execs feel the industry needs to change.

Shane Smith, Vice Media CEO: I think the biggest issue for legacy media — both TV and film — is that it just costs too much money to develop a TV series or movie. And most of them don’t work. Then the one that works has to pay for the rest. | Read More

Harvey Weinstein, The Weinstein Co. co-chairman: Every day we face new technology challenges. We have to look at our models — the theatrical model, the VOD model. We have to think about what we do with the lack of a DVD business.  | Read More

Joe Roth, producer, “Maleficent”: I think maybe Tom Hanks and Leonardo DiCaprio are the last versions of movie stars. Put them in a movie, and people want to come see them. What we have now is what I call “conditional movie stars,” because they have not been given broader roles. | Read More

Peter Chernin, Chernin Group chairman and CEO: The thing that concerns me most, and is something I see partly as a threat and partly as an opportunity, is the transition of the television business. | Read More

Mark Pedowitz, CW president: Despite a lot of discussion about the measurement issue, I do not see change moving fast enough for all of us in the industry. Progress toward accurate measurement needs to happen as quickly as possible. Whether it’s one company or a combination of a lot of companies, measurement needs to get sorted out soon. | Read More

John Fithian, National Assn. of Theatre Owners president and CEO: In 2011, we had the biggest public food fight ever on the issue of windows. We came out of that pretty strong on the topic as exhibitors, but nevertheless sullied as an industry by the public fight. | Read More

Susan Wojcicki, YouTube CEO: The reality is you can look at YouTube and traditional media, and say they’re both video; they’re really the same. And there are things about them that are the same. As traditional media begins to use YouTube in different ways, it’s time for creators to embrace that format to complement the businesses they’re in. | Read More

Chris McGurk, Cinedigm chairman and CEO: Hollywood needs to wake up to the idea that there’s been a permanent change in viewing habits by younger audiences or the economic model for movie studios and broadcasters is going to be at risk. Kids have grown up accustomed to viewing content differently than their parents and grandparents did. | Read More

Ron Meyer, NBCUniversal vice chairman: Marketing costs have always been a challenge, and they continue to escalate. The cost of production is a major, major issue that has to be dealt with. We have to be in a business where we are profitable, and if you spend more than you make, you can’t be profitable. | Read More

Nina Jacobson, producer, “The Hunger Games”: There is a shortage of opportunity for young people, and a resulting shortage of fresh blood. There are so few jobs and so few junior-level jobs. People who have jobs stay in them longer. Consequently, there aren’t as many opportunities as there used to be for people to get their foot in the door and for the business to be energized by youth. | Read More

Chris Albrecht, Starz CEO: There’s a demographic shift that has been occurring in the U.S. Millennials are now the largest segment of the population, Hispanics are the fastest-growing, and those two groups form the nexus of the next consumer generation. | Read More

Dick Costolo, Twitter CEO: There’s so much choice for consumers regarding where they get content. First it was Netflix and Amazon, now there’s HBO and CBS (which are launching direct-to-consumer subscription video services). I think it will be interesting to see how that explosion unfolds. | Read More

Gary Newman, Fox Television Group chairman-CEO: We have an advertising model that is pretty challenged. There are so many commercials inside an hour of television that we’re beginning to train people to use the DVR to skip through them. | Read More

Anthony Anderson, “Black-ish” executive producer and star: They talk about the blackout at the Oscars. Let’s look at the blackout that’s been on network television. Why is that? | Read More

John Landgraf, FX Networks and FX Prods. CEO: I spend a lot of my time thinking about a whole host of challenges and transformations that the industry is going through: piracy; the digital transition; non-commercial alternatives, including the DVR; and fragmentation. | Read More

Chris Dodd, MPAA chairman and CEO: Two million people get up every morning in all 50 states to go to work in good-paying jobs. Few will ever walk a red carpet, but their jobs are in jeopardy because of piracy. | Read More

Nancy Dubuc, A+E Networks president and CEO: It’s hard for me to accept the argument that millennials are not watching TV. I’m not one to believe that our culture of TV consumption is changing dramatically. It’s just how we consume and where we consume it that’s changing. | Read More

Alan Horn, Walt Disney Studios chairman: I’ve long been a believer in the power of tentpoles to drive our business, but there’s a special place in my heart for smart, emotional films on a smaller scale. | Read More

Robert L. Johnson, RLJ Companies founder and chairman: Technology as it interfaces with the conventional television set has eliminated, to a certain extent, the traditional gatekeeper model that has allowed very few strategic players to reach consumers. | Read More

Jim Gianopulos, Fox Filmed Entertainment chairman and CEO: It’s a convenient trope to say Hollywood keeps doing sequels and repeating itself. I think it’s really easy to say we are doing the same old thing. But a good sequel is not the same old thing. | Read More

Leslie Moonves, CBS Corp. president and CEO: We have so many new words in our vocabulary these days. “Over the top” is a phrase spoken often. Cord-cutters, cord-nevers, broadband-only — these are words we didn’t mention two years ago; now they’re so much a part of our daily dialogue. | Read More

Kevin Tsujihara, Warner Bros. Entertainment chairman and CEO: I don’t think our business models are keeping pace with the changes taking place in consumer behavior. | Read More

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 34

Leave a Reply

34 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Agreed… it so has to change. Something has to. Getting rid of agents, suites and middle men would help.

  2. Barbara Everett Heintz says:

    Americans who do enjoy television, being at home, going out just now and then are among the least listened to and could be large players in where entertainment dollars go. From the Medicare generation, I can reassure you that when it is cold outside, we love a good movie. When we have joint replacements, episodic atrial fibrillation, and the kids have left after the Holidays–Bring on that television set, and we’ll search out old 1980s comedy, not because we’re cheap, but the writers then seemed to make us laugh. Seeing clips for the second Marigold Hotel–Are dried up ovary jokes going to get us to the theater. The first one made on a low budget actually had some humor, ,some poignant moments about elder people,and our need to express love in ways beyond making sand castles. We did college reading, and those books are not forgotten, and our generation got away from the musical, for upright, we’d rather see a show, so folks; why are we not part of the equation? We like stories of many kinds, and stories which are not the typical love story showing really cute women and men or other types of love where the bedroom leaves us nothing to imagine about, but most are easy on the budget. It is appropriate now and then, but between these, cop shows, and kiddie movies–We are looking for some stories, and a screenplay can be written as such scenes can be miles or continents depending on the strength of the characters.

    I do agree that the lack of the ability to create stars who are apt to last less than a decade is a problem, and when you are switching people in and out of series, then we might scratch our heads and ask, “Now whose this man or woman supposed to be now? Maybe to last longer, stars might not have the immediate wealth as in the past, but familiar faces draw our age to movies.

    Our age group enjoys documentaries usually if they are not so biased that we just have nothing to talk about, for there are no gray ares; it is black and white. We, like the Californians tend to enjoy a little debate about the film as such each side is apt to learn something “Food Nation” was among the most thought provoking documentary that I have ever seen.

    Lastly, please, there are so many American stories waiting to be told, and a good western is not a bad thing, but to look back at this country–So many people have poured their hearts in to books which are unique, the untold story, and how difficult is it to come up with some great 20th century clothes. In mid-century most of us were on farms, and we’ve got it–The Dust Bowl story is one of the events which affected and changed the lives of thousands who left the man created loss of the very earth under their feet, but America is a big country, and we have not seen many movies with adventures which occurred in our National and State Parks, the humor of how stodgy clubs made some people, while the little Appalachian towns and the Bible Belt area of it where farmers of modest needs lived for generations–It is not all about, “Deliverance,” kinds of episodes, and the lower one third had virtually nothing in the way of coal mines. We see coastal south as settings for movies often, but can we not find something of the lives along the Mid-Atlantic to be fascinating.

    My book called, “Pinkhoneysuckle,” is a film option based on true stories originating out of southern Bible Belt counties, but I’ll say no more about it than that, for there are literally books being published by the minute in the world of self-publish as I did with Amazon, and some of these are people stories which have some lasting power, and my five stars tend to come from people who are absolutely shocked that such a story could originate in the modest land where my story came from, and if we have the courage to read a little out of our comfort zone, pick up some historical events which were kept quiet, and celebrate many people who did heroic things but got lost after the obituary was published–Movies which cost less to make, for in many–People had so little, so the story carries the viewer, and I believe we who are just at that retirement age are ready for 20 to 30 years of movies which have originated in the womb of America as it has come around to its first era when older people can help change the political landscape, and there’s hope from us to get our movie dollars by getting us in to the theater as well as giving us the best of film from our lives. I believe that Amazon is about to stack the deck with films more appealing to younger people who enjoy spin off products to purchase.

    A knee replacement hindered my ability to respond to this earlier, but I do feel the content which I’m setting forth is pertinent to keeping theaters open, and those spin off products, or some great food you saw that was shown in those movies–Such as this line I;m stealing from the Marigold super ladies, “I do hope you have a cup of hot tea and a biscuit.” How grand that one could come out and purchase tea and a biscuit before the drive home. Expand on the experiences and sell us an enjoyable twist in the theater lobby.
    Thank You,
    Barbara Everett Heintz

  3. It is troubling that after the heavyweights have spoken, no one has addressed the fact their calls for so called “diversity” have not included crew. You look behind the cameras and the staffing on movie and television crews continues to be predominately white. What kind of message does that send to black and brown kids when the publicity cameras show that? Need Not Apply!” For years the studio heads say that they cannot control directors and producers in their creative efforts and would never interfere with the creative process. But let that production fall behind schedule a few days. All of a sudden that statement about “protecting the creative process” flies out the window. The director gets replaced, the Director of Photography gets replaced, etc… So the studio heads are being quite disingenuous when they say that they want to have a real discussion about diversity. But the real sad part of this is that today’s black actors and actresses and producers and show runners will not lift a finger to help get that dialogue started.

  4. JSB says:

    So many people here and almost none of them are filmmakers! CEOs, meh. They pull the strings, but they do not have a clue of how these movies & TV shows are made, so how the hell do they know how to find women – people of colour? They’re making the films these mooks have green-lit! Hire from within, what a concept. You don’t need to go to MTV or ad-agency directors or film-schools to find these people – they’re your propmasters, your dolly grips, your boom operators, your A.D.s, your camera operators, your continuity supervisors – all of them know actors, blocking, staging, and – believe it or not? – getting the day’s work done. Wow. To name a handful of people right off the bat who can make your movies – Annie Welles, Mary Bailey, Jayne Ann Tegren, Julie Pitkanen, Mary Cibulski. Look ’em up, they have more than enough chops to get the job done – and, they’re women! Imagine that!

  5. kmshire says:

    Change is inevitable. “Old Hollywood” can never be because what is Old Hollywood? The industry changes so quickly that new is old within a few years. Technology plays a huge role in this change, particularly social media. A few of the quotes above mention marketing or changing trends. This all stems back to social media. The film industry has to adapt to social media by learning to use it as a marketplace and advertise on this medium. My blog karlymarieshire.wordpress.com looks at the impacts social media has had on the film industry. These reasons listed above are just some of the impacts the industry has seen thus far.

  6. renaldoleicaeye7 says:

    For the majority of the exec’s not to mention the lack of diversity. Speaks volumes.
    expanding the protagonist represention beyond the white male should be reflected on…

    • RAL says:

      Many of these people, the so-called “best and the brightest” are the problem and the very people who perpetuate, and in some cases even created, what is now a broken Hollywood … almost everything they say is misguided. They really don’t have a clue.

  7. Contessa46 says:

    If they are so worried about piracy, keep post production in the US without usage of the Internet and use only intranet with top notch security. NO INTERNET USAGE ALLOWED! You want to see dailies, come to the studio who is doing all the post production. And, dvd’s can be made so that they are NOT able to be copied or downloaded, just viewed. Spend a little to save a lot.

  8. j says:

    bottom lines: 1. more people are spending more time looking at screens (ball in h’wood’s court). 2. like any biz the market buys or not (see “the hucksters,” :”a face in the crowd” and “network” for hints on how to get ’em to look at you…and if they don’t want to come your way, (to borrow a phrase from a master) you can;t stop ’em….difficult but not complicated, so stop the chicken little and try some hi-ho, hi-ho…

  9. barbara says:

    They needed to see this ten years ago.

  10. IT 2 IT says:

    Er, that would be RED CHINA OWNED
    ———————————PSYCHOPATH RUN
    ——————————————FRANCHISE SLUMs and THEME PARKs
    ————————————————-CULTURE and THOUGHT PREVENTION
    ———————————————————HOLLYWOOD. . . . .

  11. filmsharks says:

    Hollywood is not broken. Based on the films getting attention during award season, it is the year of the independent film. Is it a surprise that ‘Birdman,’ ‘Boyhood’ and ‘The Grand Budapest Hotel’ are getting all the accolades? No… listen up studio executives. You’re making a big mistake putting all your financial eggs into one basket, aka idiotic comic book and video game franchises. It’s not that audiences are tired of going to movie theaters, it boils down to content. Make good quality adult dramas and they will come. Make more films with female protagonists too. Women don’t want to see superheroes, they want to see love stories and romantic comedies.

  12. There are tons of great movies still made, the problem is not that. My whole life older people have said “All they make is crap now,” and that’s what you’ll tell your kids, and that’s what they’ll tell theirs. It doesn’t mean it’s ever true.

    We need to smash the huge gap between the $13 – $20 investment for one ticket and… nothing. Opening day bring the content to the people, not demand they see it only in this place at this price. A tablet ticket is $4.99, to watch on your TV is $8.99. The whole family would be $40 at the theater, and they know this. So would you rather meet that family in the middle or just lose them altogether along with millions of others? And present it in a controlled way so it can’t be recorded or projected for mass audiences (with only one ticket bought).

    Or maybe we’re headed for a Cliff’s Notes version of movies – like the cruise ship and airplane versions. We could cut 60 minute versions of our films if they’re too long to hold their attention. I’d honestly prefer a 60 minute Hunger Games movie.

  13. M2015 says:

    The global economy is broken, entertainment is just a commodity that is changing with consumer behavior like many other industries. Technology has enabled a massive increase in supply while demand is rapidly decreasing. The quality of content has suffered enormously and movie star power does not exist. Thanks to social media and the internet, we see famous people in their pajamas, walking down the street with their dogs, we think we know everything about them personally, which makes them imperfect and breaks the “star” illusion that once drove us all to the theaters every weekend. Piracy is at an all time high and there is a squeeze on the global economy on a micro scale, people are more thoughtful about buying a movie ticket, renting or buying a piece of media. The multiscreen world is competing for eyeballs and attention and there are only 24 hours in the day. Studio films take enormous amounts of money upfront, making it nearly impossible for studios to recoup their investments and everyone in the supply chain is feeling the pinch. This is the perfect storm for Hollywood and something will need to give before it gets better, the business models are broken, talent are grossly overpaid, distributors and studios will all need a massive change or they will not survive this shift. Labor unions do not work, big Hollywood productions do not make sense in today’s economic climate. All we have to do is look at music and print publishing to see the massive changes those industries have made and what the future will be for Hollywood entertainment. Studio executives will continue to protect their walled gardens and the unspoken illusion of Hollywood that gives them their paychecks, but the ego money will run out eventually and the indies making quality content will rise to the top.

  14. Bill Sowles says:

    The highest grossing films of all times are G-PG-PG13…and so it goes.

  15. PROMO says:

    Hollywood really needs to reinvent itself. This is obvious for several years, and it didn’t happen overnight. “A trio of struggling filmmakers leave Hollywood to pursue their dreams in Silicon Valley.” – that’s the story of the book Promo.

  16. kremlingrasso says:

    Reading through the articles above, it’s pretty simple to summarize the root of the problem of Hollywood, but it generally applies for the entire entertainment industry and everywhere else where the product is basically an experience, and consuming it is a one-time event (i.e. you can return a car to the dealership if you don’t like it but you can’t “unsee” a movie, or “unenjoy” a vacation at a resort), and both the production cost and the consumption price is paid upfront.
    A lot of problems are cited by the industry leaders above, but in my opinion these are just simply the continuous changing of the game, Hollywood might be slow to adapt to it but that’s not why it’s broken. It’s broken because the executives above think that there is a linear relationship between marketing cost and revenues, and that’s what sells the movies. That there is a magic formula out there that if i buy this franchise with ‘x’ number of fans, spend ‘y’ sum of dollars on filming, ‘n’ sum of dollars on CGI or big name actors and 10*’y+n’ sum on promotion, and get ‘z’ number of twitter trends and likes and whatnot in the first ‘t’ days, and my meta-review score is above ‘m’ than it’s guaranteed to make $$$ amount of money, every single time. That if they could just finally eliminate such hindrances as taste, choice, customer feedback, fanbase loyalty, source material quality, originality or novelty (not to mention artistic talent of the filmmakers) and build the perfect money making system where the audience happily eats up the marketing, marches to the box office, than straight to the shop to buy the DVD and the merchandise, and by the time he gets home he already forgot what he has seen and ready to go again.
    It’s the typical 21st century CEO’s excuse to everything instead of admitting that they neither understand nor care about what the customer actually wants: “I didn’t fail, we just didn’t spend enough money on marketing to ram it down on the people’s throat, or overwork the CGI artists more to up the effects, or pay more high-profile actors, or shoot at in an even more exotic location, or on more social-media blitzkrieg to cancel out non-affiliated youtuber reviews, or on mobile-game tie-in apps, or have JJ Abrams touch-up the script with his quirkiness or Michael Bay with his explosions, or an even more inhuman bigdata analysis of consumer trends…these are guaranteed to work, we just need more”. They come from a shallow world where they think that money = value and the right amount of it can solve any problem, including having to deal with the consumer. And than they are surprised how it is possible that they keep throwing money at the problem and it doesn’t fix itself, than of course it’s all because of piracy and high costs.
    There is only one single piece of advice I can give to anyone who is in the business of financing (not making) movies: Delete every email, hang up every phonecall and shoot every speaking person every time you hear or see the words: “NUMBERS”…work with who and what you’ve left. (maybe occasionally take the bus instead of the Ferrari, or have this guy moviebob.blogspot.com follow you around and yell NOOOO every time you’re about to shoot yourself on the foot)

  17. Alakhlok says:

    If Disney wants to fulfill the vision of its founder, it should consider whether it wants to appeal to the good, childlike side of us or the negative, unpleasant side of us. Too often they are choosing the latter, even fostering it. This is a long-term strategy which will fail as we become more aware of those elements in our culture which promote fear along with the realization that such is the opposite of what we really need for a more happy and loving life.

  18. NinjaEssays says:

    The key point of cinematography now is to create impossibly expensive action movie with the famous actor/actress. Most of them fail. Some don’t and bring millions to the crew. But movies are dull, they don’t teach anything, have no beauty in them. Maybe since the people are so obsessed with technology they just need these movies to turn off the overloaded brains? The main purpose of the movies now is an entertainment, not though provoking. Just keep filming Tom Cruise running and people will pay.

  19. Matt says:

    Maybe they should start by making movies again. Seriously, not everything needs to be a blockbuster. No one even says ‘blockbuster’ anymore – WTF?

  20. So Over It says:

    Why do people cut the cord? Is it because there’s so much smart programming they can’t decide what to watch? Why did people stop going to the movies? Because movies are reasonably priced and leave you feeling positive? Why are surprise hits always such a surprise? Is there ANY truth to the rumor that the population with money is significantly 35-64 and doesn’t hate our country? Let’s focus-group test that and find out.

  21. SafetyFirstOnSet says:

    Me, Me, Me, Me, Money, Stars, Marketing, Money …

    NOT ONE WORD ABOUT SAFETY ON SET

    NOT ONE

    Hollywood regularly operates sets were crew members get hurt, killed, and die driving home because of abusive hours, cost cutting tactics and the same kind of ego driven mania that led to the Twilight Zone Disaster.

    Maybe if big time Hollywood took a look at itself and the nature of their self love and greed, they might have a clue what is wrong with their culture.

    Likely not. Filmmaking is alive and well, you can find it at Sundance and around the country and world at film festivals.

    Hollywood is rotting, at its core, and it has to do with fundamental character, or lack there of.

    Not one word about Safety and respect for the lives and health of those who make the movies and television.

    Not one.

    #BrokenHollywood

  22. Bill Sowles says:

    In the offhand chance that HW wants to repair itself, it all begins with fresh material. For starters, the lit agents could be more open to new ideas and great original material. Why would a good writer want to be in the business if all he or she gets, from agents, is not much. I remember when a few decades back, that HW was crying the blues…then “Bladerunner” and “Raiders of the Lost Ark” came out and changed Hollywood for years to come. Hollywood may now be at an impass, but with new material and fresh talent, all it will take is another great film to get the ball rolling again.

  23. nerdrage says:

    TV is going to streaming and it’s all about niche programming now, serving specialized tastes across a global audience. The audience for Weird Little Niche Show could be bigger than Mainstream Broadcast Hit once you realize it’s capturing that niche across the entire globe.

  24. SaveVFX says:

    The fall of visual effects will have enormous repercussions for the film and tv industry, and is a major part of what’s broken in Hollywood right now. 9 out of the top 10 highest grossing films of 2014 were heavy visual effects productions, with stories and characters that could not have been realised without them. Yet visual effects studios continue to be driven out of business and the workforce decimated by low wages and poor benefits. Much like nobody wants to think about the sweatshops involved in making their cheep designer clothes, nobody in Hollywood want’s to talk about the sweatshops involved in making their cheep designer movies.

    • I think the sad truth is they know that the country is filled with hungry, passionate graduates who would kill for the job. And since all the software is so new they believe experience counts for nothing, and with every new core industry software upgrade they come to believe that more and more.

  25. Contessa46 says:

    Hollywood has a multiplicity of problems: the executives and movie stars make way too much money and the hundreds of people it takes to make a film make too little and much of it farmed out to other countries. The “suits” of today don’t think about longevity of the industry and thus go for the quick buck. You’ve undervalued the writers who bring wonderful stories for silly inane crapola in the movies and especially TV. The reality shows are void of any value but are cheap. The movies that are wonderfully done, get viewership and the losers make little money. The “suits” that decide what is a go have little or no experience in the arts–they are business folk who want to make money but most often they make crappy films. And that’s why people reject their movies! Is that a surprise? Look at Flixter’s ratings on movies– who would waste their time on anything that less than 50% of the critics or audience rejects as a big fat mistake.
    The industry should be proud to train youngsters who want to be a part of Hollywood NOT young men and women in other countries: let their nations train them for their piece of the business. The industry should clamor to colleges and fight for young people to be mentored into the business.– from writers to special effects, film makers, coustomers etc. there are about 5 big studios who control the I dustey and what they do and they should be protecting and nurturing the business and forego their new Mercedes or house addition and reinvesting in the business of making movies IN HOLLYWOOD, JUST SAYIN…

    • Studios are greedy and they will outsource the s*** out of their productions in oder to benefit execs and suits’ lifestyles. Hollywood is not broken, they are just finally killing the goose that laid the golden eggs.

  26. Seen Pretty Much Everything Since the 60s says:

    Random thoughts:

    1. The networks are their own worst enemy; they have eschewed quality programming for quickie reality-based shows and dull-witted single-cam sitcoms; the tv season – which used to begin in September and ran thru to April or so, is now a hodgepodge of starts and finishes and weird hiatuses and resumptions and time changes (viewers miss the comfort and stability of regular scheduling); most shows do not have familiar, welcoming theme tunes and cast intros – primarily to squeeze in even MORE commercials (BIG BANG is an exception…and it’s been a huge hit); networks no longer offer quality event miniseries, made-for-tv movies or documentaries as they did in the high-flying days of yore – but we’re saddled with increasingly stupid competition shows.

    2. A poster on this site sagely pointed out a week or 2 back that one of the reasons “star power” is waning is because most movies nowadays don’t reveal their cast names or the behind-the-scenes artists until the END of the movie; whatever happened to having credits at the BEGINNING of the film? You build NAME RECOGNITION and VIEWER ANTICIPATION this way. Studios pay huge bucks for the hired talent…and then fails to promote said talent. By the time end credits start rolling past, most moviegoers are already outta their seats and out the door. SPOTLIGHT your TALENT beforehand, let the folks know what they’re paying for. Worked for studios for decades and decades.

  27. Dunstan says:

    Obvious, “quality programming,” whether in film, television or any other part of popular culture, is like catching the proverbial lightning in a bottle. There are countless stories of various films and television shows, later hailed as classic, quality or brilliant, that came close to never being made. As you need is one yes, one person who believes in a given project and you can be on your way. So yes, more quality programming absolutely but it ain’t that easy to find.

  28. Crickets says:

    How about cutting back on golden parachutes and “over the top” executive and “conditional” talent pay? For all the concerns about piracy costing jobs – this is the real piracy.

  29. Obvious says:

    How about making quality programming? They put out garbage and wonder why people won’t watch.

    • mary says:

      According to my opinion the problem with Hollywood is first that they dont make so many good movies as they used to.As one studio exec said there not real movie stars.In the past you used to go to movies to see your favorite star because yoy did not want to miss one of his/hers movies.But they were talented actors,who can act ,have this star quality.Now Hollywood keeps making all this films based on comics,video games and they just need actors just to play.Second is piracy(and Iam writing this from Greece which piracy is a huge problem because all the newspapers in order to sell they give away DVDs,CDs and I dont know if Hollywood is aware of that, I am just saying).I am a huge movie fan and I know that me and many others still want to go to cinema, or rent a DVD to watch a film.Hollywood has the inspiring people to do it ,take for example France good movies with good box office.

More Film News from Variety

Loading