Fast-growing Broad Green Pictures has hired Gail Heaney as executive VP of media, responsible for marketing solutions and media strategies for releases across all platforms.
Heaney previously held a similar post at Summit Entertainment, working on “The Twilight Saga,” “Divergent” and “The Hurt Locker.”
Prior to Summit Entertainment, Heaney worked for the CW Television Network, developing media campaigns for “Gossip Girl” and “Reaper.” She worked at Universal on media spending for theatrical and DVD releases, including “King Kong” and “The 40-Year-Old Virgin.”
Broad Green, founded last year by brothers Gabriel and Daniel Hammond, has focused on adult-oriented dramas, with an upcoming slate that includes “99 Homes,” starring Andrew Garfield; “A Walk in the Woods,” starring Robert Redford; Sarah Silverman’s “I Smile Back”; and three Terrence Malick films: “Knight of Cups,” “Voyage of Time” and an untitled project starring Ryan Gosling, Rooney Mara and Michael Fassbender.
In addition to its current specialty slate, Broad Green plans to distribute a minimum of six films annually in wide release beginning in 2016 — giving it a slate of 12-16 films annually, from internally developed productions to acquisitions and co-productions.