Guillermo Del Toro’s “Crimson Peak” is the Friday leader at the U.S. box office, but the weekend crown will probably go to Jack Black’s “Goosebumps” or Matt Damon’s “The Martian,” Friday’s estimates showed.
All three titles could finish above $20 million with “Goosebumps” and “The Martian” generating the higher estimates on Friday. The frame looks likely to be the closest since the Sept. 11-13 weekend, when “The Perfect Guy” took in $25.9 million to edge “The Visit” with $25.4 million.
Should “The Martian” prevail, Fox’s sci-fier would be the first movie to win for three weekends in a row since “Straight Outta Compton” achieved the feat two months ago.
Universal-Legendary’s “Crimson Peak” led the pack in Thursday night previews with $855,000, with estimates showing a Friday total between $7 million and $9 million at 2,984 sites. That would leave the chiller in the $17 million to $22 million range.
Sony’s “Goosebumps” took in $600,000 at previews on its way to a first day total of $6 million to $8 million at 3,501 locations. Weekend projections range as high as $25 million — though Sony is expecting a total under $20 million. The film also stars Dylan Minnette, Odeya Rush, Amy Ryan, Ryan Lee and Jillian Bell.
“The Martian,” in which Damon plays a stranded astronaut, was heading for $6.5 million to $7 million on Friday for a weekend in the $22 million to $24 million range. Ridley Scott’s movie has dominated at multiplexes for the past two weekends and taken in over $120 million in the U.S. It should become the 16th film this year to hit the $150 million mark within a week.
Meanwhile, DreamWorks’ “Bridge of Spies” — released through Disney — brought in $500,000 on Thursday night as it looks to gross $5 million to $6 million on its first day at 2,811 theaters. Steven Spielberg’s Cold War thriller, starring Tom Hanks, is expected to finish in fourth in the $15 million to $18 million range at 2,811 theaters.
“Crimson Peak,” a Gothic horror-romance, appeared to be outperforming earlier weekend forecasts in the $15 million range. Set in the 19th century, the movie stars Mia Wasikowska and Tom Hiddleston as a recently married couple who move into his family’s forbidding ancestral home.
Paul Dergarabedian, senior media analyst with Rentrak, said the initial performance for “Crimson Peak” shows how powerful the allure of the horror genre continues to be and how it remains a consistent draw at the box office.
“Add to that a terrific marketing campaign by Universal and the creepy gothic horror stylings of the visionary Guillermo Del Toro, and they could have a solid performer on their hands,” he added.