Box Office Drops 5% in 2014: What’s Behind the Fall

2014 Box Office Plung

Without Iron Man, Batman or James Bond to bolster ticket sales, the overall box office plunged 5.2% in 2014, topping out at $10.3 billion domestically. Audiences cooled to Hollywood offerings, voting with their feet as attendance dropped by an estimated 6% to 1.26 billion, the lowest figure in nearly two decades.

“This was the most flabbergasting year ever,” said Paul Dergarabedian, senior media analyst with Rentrak. “The good news is that the movie business had a great year in 2013. A record breaker. The bad news was that in 2014, it was measured against that success.”

Although there were some blockbusters such as “Guardians of the Galaxy,” “The LEGO Movie” and “Maleficent,” many of the big films and sequels didn’t give off as loud of a bang. Franchises such as “The Amazing Spider-Man” and “The Hunger Games” put up impressive global numbers, but showed some signs of age when they couldn’t match the domestic grosses of previous installments.

“The old standards didn’t live up to what was expected,” said Dan Fellman, domestic distribution chief at Warner Bros. “Maybe it was franchise fatigue, but when you look at hits like ‘Gone Girl’ and ‘LEGO Movie,’ they offered something new.”

Maybe it was too much of the same, but there are troubling signs that moviegoers, particularly younger ones, are more reticent about making the trek to multiplexes. Americans aged 12 to 24 saw 15% fewer films in theaters during the first three quarters of the year, according to Nielsen. And in 2013, according to a Motion Picture Association of America report, the number of frequent moviegoers between the ages of 18 to 24 fell by a record 17%.

“Movies are not the only game in town,” said Jeff Bock, a box office analyst with Exhibitor Relations. “It’s cell phones. It’s streaming. It’s instant entertainment, and the movies aren’t that. They’re playing catch-up here.”

It’s not just getting harder to pull audiences away from digital devices, there’s also the rise in quality television programming. Shows such as “True Detective” and “The Walking Dead” are equal to bigscreen entertainment and may be taking a bite out of the box office. The answer, studios say, remains fewer films, but bigger bets.

“Technology creates new alternatives and distractions, and that’s something that we as people who make content and show content have to be aware of,” said Dave Hollis, Disney’s distribution chief. “There has to be a clutter buster strategy of making events inside cinema where missing these events come at the expense of social currency and where people aren’t able to participate in water cooler conversation.”

It may also require altering the release and marketing plans for a film. Instead of simply running ads on major broadcast networks or trying to get in 4,000 locations, studios need to be more strategic. Data that studios now collect on the types of audiences they want to reach should inform decisions and keep a ceiling on costs.

“It’s not a shot in the dark,” said Nikki Rocco, president of domestic distribution at Universal Pictures. “You have to take time and study things.”

Just look at the year’s biggest film event — an 88-second trailer for “Star Wars: The Force Awakens.” The YouTube debut of the trailer was seen by more than 40 million users in less than 72 hours and dominated Twitter, Facebook and other social media platforms despite containing little more than a nifty new light saber and a fleeting glimpse of the Millennium Falcon. John Williams’ triumphal theme music did the rest.

“Doesn’t that tell you everything you need to know about the ways people are interacting with content is changing?” said Greg Foster, Imax Entertainment CEO. “When it comes to selling a movie or positioning a movie, the success or failure of that first image and that first teaser is more important than almost anything else.”

Television remains the most surefire way to reach the broadest audience, while radio and print promotions are being jettisoned. Instead, some studios have been delving more heavily into digital promotion, particularly with films geared at teenage crowds such as last summer’s “If I Stay.”

“You have to be where people are and make sure your materials are compelling and provocative,” said Sue Kroll, president of worldwide marketing and international distribution at Warner Bros. “We’re being much smarter about how we spend. You can’t be everywhere.”

Studios and exhibitors are quick to blame the films themselves for the recent downturn, not the art form itself. They also point out that 2015, which boasts new chapters in the Avengers, Jurassic Park and 007 sagas, to say nothing of “The Hunger Games” finale, should hit $11 billion for the first time in history.

“One thing we continue to see is that the box office is very product driven and it requires compelling movies to get people out of their houses,” said Rob Moore, vice chairman of Paramount Pictures.

Given that the summer box office was at a 17-year low when taking inflation into account, the picture could have been much more gloomy. Films such as “Gone Girl” and “Big Hero 6” helped reinvigorate ticket sales in the fall, and a strong slate of Christmas releases pushed receipts up nearly 7% from 2013.

The coming year should be a different story. Not only will the big-budget sequels appeal to children of all ages, but pictures such as “Fifty Shades of Grey” are positioned to draw specific demographics such as women that are too often ignored by major studios.

“There are enough films that should boost the box office and should send people to theaters throughout the year so that moviegoing stays part of their ritual and part of their routine,” said Moore.

Now the movie business has to hope that in 2015, audiences will get back in the habit of hitting up the multiplex.

“I remain very optimistic about our business and the future of our business, but everybody has to be smart and nimble and open to change,” said Kroll. “It’s definitely a different climate out there, but the movies are the movies, and there will always be a place for moviegoing.”

The success of recent films such as “The Hobbit: The Battle of the Five Armies” and “Unbroken” show that people still love going to the movies and helped close 2014 on an incongruous high note. Yet the fact remains that if the numbers don’t look very different by this time next year it may be time to panic.

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  1. I’m sorry but Hobbit 3 is hardly a success story. It barely increased over previous one (which dropped more from first Hobbit) and now is tracking to only match Hobbit 2 or pass it by a little bit. It ain’t gonna sniff 300M despite “OneLastTime:”, “Defining Chapter” and “Last Middle Earth movie ever” marketing push that heavily relied on LOTR nostalgia. It also got the worst reviews and fandom reactions of the trilogy.

  2. James Wooten says:

    I have not seen anything lately that I really enjoyed. The new movies that I want to see didn’t come out.

  3. James says:

    I haven’t been to the movies in years… and I am a 24 year old guy — presumably one of Hollywood’s most sought after demographic groups. Simply put, I am tired of all of the remakes, sequels, comic book movies, tv show adaptations, etc. The industry is clearly out of original ideas. The same stories are told time and time again, and they’ve all been done better before.

    Add to this, movies are way too expensive. The price of admission is it not worth it anymore and making the film in 3D is not going to change that. I’d rather sit in my nice comfy home, free of distracting cell phones and loud juvenile movie-goers ruining the experience, and watch the film there.

  4. Mea says:

    My opinion is that the drop in revenue for theatrical films is due to the price of admission and concessions …It’s TOO HIGH…!!!! When I was younger (and no, I’m NOT A CAVEMAN)…You could get into a bargain matinee for $2.00…Nowadays, for One Person to go in it’s about $12.00..More, if it’s in 3-D…And Forget About Popcorn, a SMALL BAG COSTS ABOUT $5.00…!!!! No Wonder Families can’t go as often as they use to…!!!! LOWER THE PRICES AND THE PUBLIC WILL BE BACK…!!!!

  5. Becky says:

    Why should anyone spend $12 minimum for a ticket, plus $10 for popcorn $5 for a drink? If you are patient you can get it in you living room for 1/4 of the price. Blame overpaid actors and greedy theaters for this decline.

  6. Truth says:

    Lies the reason they had such a good year in 2013 was coz they were raiding scripts I wrote to make movies all over the place. The reason that reduced in 2014 is coz I stopped writing them on my laptop, stopped registering them and stopped sending out new scripts. Also Amazon cracked down on the factory abuse and made it harder to register new titles. Overall I think it was a good thing as what happened in 2013 was just purely abusive.

  7. Grendelwolf says:

    The reasons why Hollywood is failing:

    1) The constant remakes. Stop it already!
    2) No more originality. Everything is so cookie cutter today and washed down.
    3) Stop with the anti-American, anti-Capitalism, Politically correct Liberal B.S.
    4) We need to bring back the Alpha Males like Indiana Jones, and they need to stop with the weak willed Beta Male main roles.
    5) Digital effects are supposed to accent the film, not be the main focus. Everything seems to be filmed on a set in front of a blue screen nowadays.
    6) Stop over representing Minorities in every single movie.

  8. Murphy's Law says:

    One of the reasons for box office numbers dropping is the Affirmative Action style casting being done in Hollywood these days. The general public is getting quite fed up with seeing 13% of the population overly represented in movies.

    Couple that with the fact that many others are being portrayed as stupid, feckless or criminals while this 13% are all super genius scientists and heroes. It makes people sick and this type of reverse stereotyping does not in fact reverse the stereotype.

    Remakes of classics with all black casts and black themes are sure to fail. Take Annie for example. Who would actually pay money to go watch such garbage?

    Just when will they wake up? Each time I see such an article reporting about this subject, it seems to point the finger at we the consumer as if we are failing to perform some required duty.

  9. Larry Thompson says:

    It’s hard not to dislike the worst president imaginable in the history of this country. Only a few presidents are on money; interestingly, one of them, U.S. Grant, is credited with having the most corrupt administration in history. Of course, that was before Obama was inflicted upon us.

  10. IrishEyes2787 says:

    Oh Variety, you’re really over complicating the issue here. Let me help you out. Movie attendance in 2014 sank like a stone, not because of competing media or ad placement, but for two fairly straightforward reasons:
    1. The movies were bad. Repetitive, derivative, poorly written…
    We were overrun with bland superhero flicks, sequels, reboots, and story-light-effects-heavy mush. It all starts to look and sound the same; interesting, exciting, or original it is not.
    2. Ticket prices are becoming outrageous anyway, but when you factor in the aforementioned lack of quality it’s laughable to expect someone to show up and pay between $12 and $15 a ticket for crap when Netflix will give them a whole cinematic spectrum for $8 a month.
    You want people to show up? Then stop pandering to the lowest common denominator, find your originality, and up your game. People will come back to the movies when there’s something worth coming back for and it’s as simple as that.

  11. First. Finish the fence and seal the border. Then send the Canadian and American military South of the border all the way dawn to Panama to prepare them for proper interface with the North.
    Second. Have a Convention of States and dissolve the United States of America. Steps two and three are accomplished simultaneously.
    Third. Re-Form the new nation to include all previous territories and will span from Panama to Alaska including Japan.
    This will be the first formed nation of the new order that will be based upon the pre-progressive era (pre-1913) U.S. Constitution and governmental structure. It will serve as the template for the rest to follow

  12. “The American people must accept that the two party duopoly that they have been held hostage to will only serve to drive them into civil war now”. Such a statement now deserves proper analysis.
    The Democratic Party can be properly labelled as Progressive or Statist in nature. Meaning that more centralized control is required at the expense of the separation of powers and true representation of and by the people. The Republican Party has made so many compromises on the principle core to its charter as the conservative party that it is just a political entity that exists for its own benefit, not that of the American People. Former Democrats will never vote Republican in enough numbers to ensure victory over the Statists and that is an unacceptable risk.
    So, conservatives must now move EN MASSE into the Libertarian Party and take it over like and empty room. Their core principles are almost identical arguably anyway. Then newly awakened and reformed Dems join us in the vastly expanded Juggernaut Libertarian Party. Otherwise the Statists/Marxist Communists win. I will head this movement because, while some will constantly call me insane (it’s ok, the world knows me), I am perfectly capable of being your president and know exactly what to do to preserve life and freedom. My plans are so complete and rational to the point there really is nothing to discuss. But of course I will acquiesce to a better candidate should they have better plans which they would have to have. We cannot go forward without a complete global vision. Choose wisely.

  13. AJ lAMM says:

    If the movies exchanged violence, foul language and gratuitous sex scenes for a decent story they might get more people into the theates.

  14. reeblite says:

    2013 brought movie goers the best movies in years, american hustle, wolves of wall street, etc.,raising the bar how they’ll spend their money. simple.

    • Thesaurusrs says:

      Wolf of Wall Street should have been given an X rating. What garbage. Having said that, however, if you are careful about what you see, movies are a tremendous entertainment value. I saw Into the Woods in a packed theater yesterday and it was one of the best movie-going experiences of my life. No problems with the big crowd. All polite.

  15. LukeJohn says:

    does any of the “experts” maybe, just maybe think that they have priced themselves out of business?

    To take my family of four to the movies costs around $50 just to get in the door. Then there’s the ridiculously over-priced snacks and drinks.

    No thanks,
    .

  16. PaulinPgh says:

    Part of the problem is that declining civility and deteriorating manners amongst much of our culture has made the theater going experience itself one that people are less inclined to pay for, at any price regardless what might be playing. And the theater owners are reacting in precisely the opposite way they should in trying to get more of the trouble makers into the theaters by lowering prices and increasing capacities only to make the overall experience an unpleasant one that nobody wants to endure.

    From hipster d-bags and their mobile devices they can’t pull their faces from long enough to keep from disrupting the show for everyone from the looking for a fight brawling thugs … it’s just not a good time any more.

    My wife and haven’t been to a movie in nearly ten years and at each of the four movies we went to prior to stopping fights broke out amongst the baggy pants thugs in the seats below the reserved seating area which became the only seats we’d consider buying. The time before each of those four incidents the movie we were watching had to be stopped while police were brought in to remove some drunken slob POS who wouldn’t stop talking on his cell phone at the top of his voice and threatened the attendant who asked him to pipe down. Then several weekends after our last ever trip to one theater in our area which offered reserved seating a shooting in the lobby.

    Trying to increase number of customers in a business that fundamentally relies on people behaving well and acting courteously towards others when in public is futile in this day and age and the industry needs to go in a different direction.

    Fewer, more spacious and comfortable, all reserved seats with a premium price that’s a barrier to the a$$hats and plenty of associated amenities for the adults who actually want to watch a movie and are willing to pay for it and separate accommodations for the $4 crowd …

    Even the pro-sports teams figured this out and know that people will pay for outstanding accommodations and good time out if Cracky McBaggy-drawls is kept at a distance and behind a fence.

  17. Holdon McGroin says:

    What’s behind the fall? Overpriced c-rap that continuously disappoints. We’ve been watching the summer’s “best” for the past several weeks at home. With Netflix the effective ticket cost for us is $.70. And even then we feel we overpaid.

    There will be icicles in Hades before we pay full movies prices again.

  18. Amanda says:

    I quit going for several reasons, but my number one reason is because most of the folks in Hollywood are hypocritical, political shills more concerned with pushing their agenda than making a good movie. They clearly don’t like people like me so I have no interest in continuing to line their pockets with my hard-earned money.

    Plus, why bother going out when you have a huge HD TV with endless amounts of better programs to stream from the comfort of your couch? There are no rude patrons to bug you and you get popcorn, a drink and candy for $2 vs. $20. Last night, we watched X-Men on Blu-Ray which we now own for the price of one movie ticket.

    • PaulinPgh says:

      I agree with most everything you said but I still think there’s a market for “a big night out” like a trip to movies used to be instead of a plunge in the Ganges River it’s become.

      People still want to go out and there’s nothing quite as fun movie wise as seeing a big budget spectacle on the big screen but the people who have money to spend on entertainment expect more for their money these days than the cattle-car, wait in one line for a chance to wait in another line and then have to endure some loud mouth punk talking on their cell phone while you try to watch, experience going to the movies has become.

      • Amanda says:

        Agree completely. It used to be fun, now the theaters are sticky and gross and people are downright rude. My husband and I saw a movie last year during which the guy behind us was translating the entire movie to his date. People were irate around him, but he could not have cared less.

  19. Eleanor Maroes says:

    Price is a factor. Also the 20 – 60 minutes of promotions and commercials are driving me from the theatre. Also, politics – am sick of being preached at after paying so much money. The stars themselves are driving me away with their off screen political views. I have a list that is constantly growing longer of stars I will no longer pay money to see because of their idiotic comments.

  20. R. Brown says:

    I know, what about lack of disposable income due to taxes and the price of gas. Movie or rent? Move or dinner? Movie or gas to get to my job not to make enough to survive?

  21. Ryan says:

    Movies are WAY TOO EXPENSIVE!!! I mean, $50 minimum, to see a matinee with my family of four! And the theater’s are never close to full. It is because $10+ tickets are ridiculous. I don’t even consider going to the movies, anymore, unless I’ve read the book. . . . You gouge people long enough and movies are just something I NEVER CONSIDER BECAUSE IT’S A RIPOFF!

    • PaulinPgh says:

      The reason you think it’s a ripoff though is because the product/experience you receive isn’t in line with the price/value ratio you have in your mind. People are willing to pay many times what you just outlined to see things like professional sport teams and many do it as frequently as 81 times a year.

      They do it because when they leave a game they feel like they got what they paid for instead of feeling like they need to rush home and take a hot shower like you do when you leave a theater these days.

  22. Mick Smith says:

    At first glance it seems like a lot of political nut cases are doing most of the posting here. However, now that I think of it, they’ve got a point. I used to see several dozen movies a year, but since the mid-90s, I’ve seen fewer and fewer. I only saw twelve last year and most of those were within the last six weeks. I’m afraid that political issues HAVE actually contributed to my seeing fewer and fewer movies. I started seeing fewer movies after I saw three “man-hating” movies in a row: Thelma and Louise, The Piano, and Rambling Rose. That was about 20 years ago! I used to see well over 50 films a year before that. But politics is only part of it. When you consider that I don’t like violence and am bored by comic books, I don’t have a lot of choices. Tune in to TCM some time. The things that make the classic films bear repeated viewing are the intelligent scripts, the great stars, and the great directors and cinematographers who knew how to exploit the stars’ appeal. If someone like Marlene Dietrich came to Hollywood today, they’d have her in a rubber suit climbing up the sides of buildings and throwing hand grenades and screaming profanities. Cary Grant would be dressed in a cape and tights fighting aliens from outer space. We have glamorous stars today who are also great actors, but they seldom get intelligent scripts that don’t have some political agenda. So if Hollywood wants my business, forget the politics and bring back glamour and sophistication. Profanity is a poor substitute for wit. Graphic sex is a poor substitute for romance. We have become so inured to violence that we laugh at it. In the meantime, I’ll enjoy watching TCM on my giant-screen digital TV screen in the comfort of my own home. I miss the experience of going to the movies, but the experience I remember is not the present reality.

    • PaulinPgh says:

      Movies are only part of the equation and even if all the issues you raise were addressed I’ll bet if you think about it the entire experience of going to the theater has deteriorated as well.

      20 or 30 years ago you didn’t have obnoxious creeps talking and tapping away on their phones through out a movie and disrupting everyone around them, you didn’t have teenagers spewing an endless stream of obscenities in conversations through out the movie or hooting and hollering and swearing at the screen …

      Like I said in my above post, haven’t been to a movie in ten years and even if something is out we might want to see we just skip it because our last five trips to the theater before we quit going were marred by fights and drunks and the lobby of one theater in our area that has the reserved seating we insist upon has become ground zero for the criminal gangs from the surrounding neighborhood to hang out in.

  23. Jeff says:

    Every time an idiot actor opens their mouth off camera and vomits out their anti-individual/freedom political leanings they go on the short list of people I won’t pay to see in a film.

    From the other side of “it’s just a movie” view, frankly there are very few movies worth seeing. They go on and on about how the percentage of people in the US are older and older…..then why the heck can’t Hollywood figure out that the demographic wants more than a couple of 20-30 something pretty faces running around in CGI explosions for 2 hours? Plot, character, and story kind of gets important to you past the age of childhood.

    Combine that with the price of admission which is around $100 for two on a date night, the kids can’t afford it, and the adults are less inclined to pay for it when Netflix and Amazon Prime offer up the same in the comfort of your own home in the $0-$6 price range.

  24. jim says:

    The movies aren’t so bad, but the movie-going experience remains expensive, sticky, and noisy.

  25. Eagle198883 says:

    Well $50 for tickets, popcorn and “shared” drink coupled with pi $$ poor movies and acting might have something to do with the drop. That coupled with the “do as I say, not as I do” attitude of these Hollywood elites.

  26. Bad movies
    A lack of good writing and relying on special effects
    Expensive box office experience
    Constant recycling of the same movie theme such as Spider Man 1, Spider Man 2 – etc.

  27. mrbill59 says:

    Are you kidding? The movies are so bad it cant be payed to see them. Not to mention the liberals and their vapid politicking. The whole place is a cess pool!
    That is all

  28. david singer says:

    In a nut shell…..liberal actors making bad movies…majority of Americans turning their back on them!
    If you’re not in the club, you are black listed.

  29. Jen Brown says:

    I agree with most of these posts – leftist hypocritical actors ( ignore the gun I’m using in this movie – I’m really anti-gun) and shaky-cam ( that’s STILL a thing ? ) but I really get insulted having to sit through COMMERCIALS – what, you STILL DON”T MAKE ENOUGH MONEY ?

  30. catswold says:

    “What’s Behind the Fall”

    Untalented, unimaginative writers, producers and directors. Hollywood has descended into a pit of violence, stupidity, and comic book characters. No great mystery here.

  31. Tiffany Miller says:

    Plenty of industries would be glad to have $10.3 billion sales, “plunging” 5.2%.

    Such greedy capitalist-talk, yet producing mediocre product at high price like a government operation.

    • Tiffany Miller says:

      “Honey, let’s spend a lot of money to go out, walk on a sticky floor, shake from the loud action movie next door, hear the f-word a few hundred times and watch someone snort coke off a woman’s naked butt.”

  32. Simple Facts says:

    I would attribute it to several things: there appears to be a dearth of creative talent in Hollywood today, coupled with a an apparent huge desire by the studios to save money by investing in “proven” vehicles (repeat after repeat of the same idea). Films have become a challenge of which explosion is bigger, who can host the most explosions, and who can jam in the most “creative” (distracting) sound track to garble the actor’s lack of ability. Someone, sometime in the recent past, gave up on the idea that actors should act and scripts should include a semblance of a plot, substituting flashing scenes and loud noises to entertain. Sure alternative distribution is big, but there still has to be a product to view and The studios are the ultimate suppliers. The public isn’t to blame, if they don’t watch the drivel you produce.

  33. Quiet Wyatt says:

    I think one largely overlooked cause is oversaturation in the market. On any given weekend there’s 3-4 new movie releases. I might be interested in 2 of those, but will only have time to watch one of those 2. Then the next weekend it’s another batch of new movies, and at this point I’ll just shrug off the movies I didn’t get a chance to see in the theater and wait for Blu Ray or Streaming. Aside from that, the audience is starved for original content. Look at how TV is making such a dramatic comeback.

  34. BSM says:

    how about folks are tired of all the liberal BS coming out of Hollywood these days… both on the screen and from the venomous mouths of the actors/actresses/directors…

  35. TANYA WEATHERSBY says:

    I stopped going to the theater when the so-called stars and movie makers became a mouth-piece for liberal politics.

  36. Freedom Fighter says:

    2015 Americans celebrated the New Year by ushering in commieCARE and the start of communism in America. Please, call your dear commieKING and thank him for his generous gift.

  37. Ralph Gizzip says:

    Box Office Drops 5% in 2014: What’s Behind the Fall?

    How about the fact that almost everything Hollywood has released is little more than dreck?

  38. Ben Dover says:

    Could it be that people don’t have as much disposable income as they once had and are having to budget their money more frugally?

    • cleo48 says:

      Money is certainly part of it. 93 million people are still off the payroll. But there is another trend: Home theatre. Many people now stream their movies to their computer. It’s cheaper and with a 6:1 surround sound it’s just as good as the theatre experience at a fraction of the cost.

  39. Don says:

    Lets remake a classic children’s cartoon because the original just didn’t have enough fart jokes, sexual innuendo or crotch shots. Or lets make a “comedy” and see how many F words we can cram into 90 minutes. Yeah Hollywood, start there.

  40. Doug Johnstone says:

    Well, when I drop 44 bucks on tickets alone for my family of 4 and then hit the snack bar I don’t get super excited about watching an hour and a half movie that I can wait and stream at home on my 4k.

    Here’s a thought. Stop paying your talent so much, knock it off with the crappy remakes, let us take a breather on your franchises and make going to the movies fun again.

  41. G B says:

    Could it be the filthy language and explicit sex? Who can sit
    comfortably with family members and watch most movies today?

  42. Fed Up says:

    I dunno, maybe it’s the lousy movies nowadays? Hollywood can’t seem to come up with anything new or creative anymore. They just keep covering classics or adding numberless, increasingly worse sequels to previous hits. Anything truly new is inane, unfunny, insulting and generally laced with leftist politics.

    That and $12 tickets plus $5 drinks puts a night at the movies at a competitive disadvantage with other entertainment, not the least sitting home.

  43. Brent Stinson says:

    It’s really quite simple Hollywood. The reason is two fold in nature. (1) You have done virtually nothing to control your own costs (i.e. prima donna salaries) and in attempting to pass that on and cut a fat hog on profits, you are finding that you have priced most of us out of the market. (2) You no longer play to the market that is your audience. You peddle this crap that is part of our indoctrination and in no way leaves us walking away with the feeling that we have just watched something with a redeeming value. I mean seriously, are you really that out of touch with humanity.

  44. George says:

    Of course, this article makes no mention of the theater experience. This is my biggest reason for “voting with my feet” and I have gone from roughly 15-20 theater visits per year down to 1-2 for films I consider highly compelling and are worthy of the expense and experience. Poor customer service by untrained and apathetic teenagers behind the counter, outrageous concession prices, outrageous ticket prices, rude patrons who talk and fail to put their phones away…. The list goes on. The experience just sucks now and the brainiac theater owners just keep raising prices to try and make up for the declining sales volume. And then the major chains decide NOT TO SHOW THE INTERVIEW, bending to the will of the anonymous thug hackers who took down Sony. Pussies. I could go on, but why bother? The model is dying for all of the reasons in the article, but I think it really comes down to people being turned off by the low quality experience and gouge worthy expenses of going to the theater.

  45. Swededawg says:

    Stop putting out superficial, crappy stuff and audiences may just come back but Hollywood is so perverted that it will continue to be blind to what audiences are yearning for. There was a time when actors actually had unique personalities and personas but today they are cookie cutter, non discript hardly talented script readers of scripts that resemble mid school drama classes.

  46. Joe Schmo says:

    I have better things to spend my hard earned money on than lining the pockets of the seditious, liberal, hypocritical, Bolshevik-infested Hollyweird elite. Period.

  47. Bernays says:

    I think people have realized they don’t have to pay for their brainwashing. They can get it free on TV.

    • Thorium272 says:

      Free? Have you compared your cable bill from 5 years ago to the one you have now??? Talk about an industry exposing itself to corrective innovation… provided the politicians will allow it. Wanna make yourself a bit angry today? Do some research on how much if your Cabke bill is for the ESPN channels alone.

    • zonable says:

      Exactly.

  48. Maxx says:

    Ask the young ones and they’ll tell it to you straight. Why pay high prices at the box office when these kids will find a way to watch it for free on the Internet? Even waiting for the dvd release and rental is cheaper than a trip to the movie theater. Take the family to local theater and drop 100 bucks easy which is no longer so easy for a lot of folks.

  49. Bkhuna says:

    Ticket sales are directly proportional to the drek being trowelled out by the studios.

  50. Mike0oSS says:

    ugh….Holliwierd and the movies. I choose my movies wisely. I don’t go out much for the new stuff unless the reviews reflect my tastes. Other than that, it’s Netfix or some other type of entertainment.

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