Box Office: ‘Avengers’ to Tower Over ‘Hot Pursuit’ for $85 Million Weekend

Avengers Age of ultron Movie
Courtesy of Marvel

Avengers: Age of Ultron” will dwarf the competition for the second weekend in a row even after falling sharply from its $191.3 million debut.

The super-team follow-up fell short of its predecessor’s opening numbers, and it will also struggle to keep pace with its second weekend numbers. The first “Avengers” movie did a torrid $103 million in its sophomore weekend after debuting to a record-torching $207.4 million. Mid-week sales have been cooler for “Avengers: Age of Ultron.” The first film pulled in $18.9 million on the first Monday after opening, while the sequel generated $13.2 million on the same day. Look for “Avengers: Age of Ultron” to capture first place with $85 million.

“The fall off is more than expected,” said Phil Contrino, chief analyst and vice president at BoxOffice.com. “The first one was such a big deal to see the superheroes come together for the the first time. With the sequel there wasn’t the same kind of enthusiasm.”

Other analysts think that “Avengers: Age of Ultron” may hold up better, citing the A CinemaScore as a sign that word of mouth will be strong even if reviews weren’t as glowing as they were for part one. Also working in “Avengers: Age of Ultron’s” favor is that the film won’t be competing with Floyd Mayweather Jr. and Manny Pacquiao. The boxers’ pay-per-view faceoff, as well as last weekend’s Kentucky Derby and NBA playoff games, appears to have taken a chunk out of receipts.

“Without the key sporting events, I think the film will get a little boost this weekend as people catch up with it,” said Eric Handler, an analyst at MKM Partners.

At this rate, it appears that “Avengers: Age of Ultron” will have trouble matching the $623.3 million that the first film racked up domestically. But foreign grosses could be more substantial for this edition. That’s largely because China, where “Avengers: Age of Ultron” opens on May 12, continues to grow at a furious clip, adding a dozen or more theaters on a daily basis. The first “Avengers” did $86 million in the People’s Republic, but more recent Marvel movies, such as “Iron Man 3,” have topped that figure.

On the domestic front, “Avengers: Age of Ultron” more or less has the fanboy market monopolized until “Mad Max: Fury Road” blasts into theaters on May 15. This weekend, Warner Bros. will field “Hot Pursuit,” a buddy comedy with Reese Witherspoon and Sofia Vergara, that is being vivisected by critics. However, women made up only 41% of “Avengers:Age of Ultron’s” opening crowd, so “Hot Pursuit” seems likely to be female moviegoers’ default option, and should benefit from the Mother’s Day holiday. The film is expected to be critic-proof, bowing to a solid $18 million on more than 3,003 screens. It was backed by New Line, Pacific Standard and Metro-Goldwyn-Mayer.

The only other new entrant that’s getting a decent-sized roll out is “D-Train,” a high school reunion comedy with Jack Black and James Marsden that was well received by Sundance audiences but has been elbowed by reviewers. IFC picked up the film at the Park City, Utah, festival in a deal valued at $3 million. It should make between $500,000 to $1 million when it opens in 1,000 theaters.

Among indie releases, Sony Pictures Classics will roll out biopic “Saint Laurent,” a look at Yves Saint Laurent, in four theaters in Los Angeles and New York, while Roadside Attractions will push the Arnold Schwarzenegger zombie film “Maggie” into a handful of theaters and on-demand platforms.

Overall, the box office should be in line with the prior-year period, when “Amazing Spider-Man 2” dropped sharply in its second week of release but “Neighbors” opened to a hefty $49 million.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 6

Leave a Reply

6 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. therealeverton says:

    Another ignorant use of statistics. Women “ONLY” made up 41%!? First of all 41% is a very decent chunk, secondly when you’re talking about 150 million plus tickets, thn at least 61.5 MILLION female ticket buyers. that isn’t worthy of an “only~”

  2. jeff f says:

    Seems to me that money talks and BS walks.. I guess we can’t possibly attribute huge sales numbers to international box offices huh. It isn’t the United States’ fault that big screen actors from your country and those around the globe come here for work.

  3. LOL says:

    You know, with America’s proclivity for cartoonish superhero nonsense in which grown adults fly around in capes bashing one another to bits, it seems no surprise that this is the same country that also birthed Scientology as a bona fide and tax-exempt religion.

    Stop embarrassing yourself, U.S.A. Time to get real.

    • Shoop says:

      My, such a HUGE brush we paint with. Akin to the nonsense that if one white person is a racist, they must all be racists. What intellect, what reason! You are well on you way to the Nobel!

    • Jacques Strappe says:

      Somebody must have tinkled in your oatmeal this morning,

    • you’re probably a martian who came here,criticizing what earthlings like.get off our planet,fool.let’s earthlings enjoy entertainment unlike your stupid self.

More Film News from Variety

Loading