Average Movie Tickets Climb 2% to Record $8.12 During First Quarter

American Sniper

Moviegoers shelled out $8.12 on average to see films such as “American Sniper” and “Fifty Shades of Grey” during the first three months of 2015.

That represented a 2% increase from the year-ago period, when going to the movies cost an average of $7.96, according to statistics released Monday by the National Association of Theatre Owners, the exhibition industry’s main lobbying arm. It is also a record number for the first quarter.

Hitting the multiplexes remains less expensive than it was during the final financial quarter of 2014, when 3D releases such as “The Hobbit: The Battle of Five Armies” and Imax hits like “Interstellar” drove prices up to $8.30. Those premium formats carry surcharges, but the first three months of the year tend to host fewer big-budget releases that convince patrons to don tinted spectacles or shell out extra to see a movie unfold on the widest screen possible.

It’s also less than the full-year average from 2014 or $8.17.

From a box office perspective, the initial three months of 2015 ended up better than many analysts had predicted. Hits like “Kingsman: The Secret Service,” “Cinderella” and “The Divergent Series: Insurgent” lifted the first quarter theatrical revenues up 3% over the first quarter of 2014.

Sales for the period ending in March closed at $2.47 billion compared to $2.4 billion a year ago. Going into the year, many industry observers thought that the first quarter would have difficulty matching the sales of the year-earlier period, which fielded hits including “The Lego Movie” and “Ride Along.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 2

Leave a Reply

2 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. jedi77 says:

    before anyone comments on the “insane” pricehike in cinema tickets, let me state that in Denmark, where I live, a 3D ticket to Avengers costs $20, an Imax3D ticket costs $25.

More Film News from Variety

Loading