Alchemy Teams With Swirl Group for Urban Movies

Alchemy has formed a multi-year joint venture with the Swirl Group to partner in the creation and acquisition of material geared toward African-Americans.

Alchemy has acquired home entertainment rights to seven of Swirl’s completed films with plans for the two companies to produce and acquire 10 to 15 films per year in the urban independent space. Alchemy CEO Bill Lee made the announcement with Swirl CEO Eric Tomosunas and Brett Dismuke, Swirl’s president and chief operating officer.

The seven completed films Alchemy acquired from the Swirl Group are “Saving Westbrook High,” “Where’s the Love?,” “My Dad’s a Soccer Mom,” “The Dempsey Sisters,” “The Love Letter,” “Marry Me for Christmas” and “Comeback Dad.”

Tomosunas founded Atlanta-based Swirl Films in 2008 and has since produced close to 70 original productions. As part of this deal, the company will also maintain offices at Alchemy’s headquarters in Los Angeles.

Alchemy announced three acquisitions recently — Milla Jovovich’s “Survivor,” marijuana documentary “Rolling Papers” and Antoine Bardou-Jacquet’s action-comedy “Moonwalkers,” starring Ron Perlman, Rupert Grint and Robert Sheehan.

Alchemy specializes in independent distribution and owns a catalog of 665 titles. It rebranded itself late last year, changing its name from Millennium Entertainment to Alchemy.

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