Meir Fenigstein, founder and executive director of the festival, made the announcement Thursday. The goal of the expanded schedule is to promote sales and provide networking and business opportunities between buyers and sellers from the Israeli and international film and TV communities.
The festival has extended its dates by a week so that it runs concurrently with the AFM during Nov. 4-11 and will present programs at the Laemmle Royal Theatre, providing free shuttles between the Loews Hotel and the theater for AFM attendees. The festival also has a booth at the market.
“As there are thousands and thousands of buyers coming to Santa Monica representing these territories who may never have had access to seeing Israeli product before, we thought why not make it easy and effortless, while essentially remaining in the neighborhood of where everything else for them is based and to see our great Israeli productions,” Feningstein said.