Universal chose Abu Dhabi for a four-day international press junket for the “Furious 7” outing on Blu-ray and DVD in August 2015 on various dates around the world – including 12 August in the UAE – in clear sign of recognition for the fact that the film was partly shot there where it tapping into the local film commission’s 30 percent rebate, with the assistance of media hub twofour54.
“It is with great pleasure that we welcomed back Universal to Abu Dhabi to build on a successful partnership that resulted in one of the highest grossing movies of all time,” enthused Noura Al Kaabi, CEO of twofour54, in a statement.
“twofour54 has built an infrastructure in Abu Dhabi that is ‘production-ready’ for even the biggest of projects,” she boasted. “And we are delighted that Universal’s experience here has resulted in them returning.”
“Furious 7,” which pulled $1.5 billion globally, has prompted a reported 34% increase in guests from the United States visiting Abu Dhabi during the first four months of 2015.
According to a recent PwC study Abu Dhabi will be getting over 300,000 additional visitors by attracting film productions to the UAE capital by 2020.