The Platino Ibero-American Film Awards will celebrate their third edition in June 2016 at the Uruguayan resort of Punta del Este.
Announcement was made Monday in Madrid by Enrique Cerezo, prexy of Spain’s EGEDA producers rights collection society, who organizes the event, the most ambitious attempt to promote globally the Latin American film industry.
Organizers also unveiled the creation of a new prize, in partnership with Spain’s Foundation for Help Against Drug Addiction FAD, dedicated to film and education in values, that will join the second edition’s 14 award categories.
Some 800 Ibero-American features from 23 countries, released in 2015, will vie for the third Platino Awards. Potential standouts could include films that helped to consolidate this year the hegemony of Latin American cinema at key international fests, such as Pablo Trapero’s abduction thriller “The Clan,” winner of the Silver Lion best director award at September’s Venice Fest and a box office hit in Argentina, plus Chilean Pablo Larrain’s Catholic Church abuse drama “The Club,” which took a Berlin 2015 Grand Jury Prize.
According to EGEDA general director Miguel Angel Benzal, the second Platino Awards, celebrated July in Marbella, southern Spain, had an economic impact to the value of $30 million, more than twice that of the first Platino Awards, held in Panama. The 2015 gala was broadcast live in more than 50 countries by Spanish pubcaster RTVE and TNT Latin America.
Kudos at the first two Platinos kudos underscore the breadth of Latin American film. While the 2014 edition was led by Chilean Sebastian Lelio’s art film “Gloria,” a relationship dramedy, the second was clearly dominated by Damian Szifron’s Oscar-nommed “Wild Tales,” a black social comedy, winner of eight kudos, including best picture, and a Spain-Latin America B.O. crossover.
The 3rd Platino Awards serve to inaugurate Punta del Este’s Convention Center, as fruit of a partnership by EGEDA with the Argentine-Uruguayan company CIEPE, who manages the new complex, and Montevideo-based agency Punto Ogilvy.
EGEDA organizes the Platinos with the collaboration of FIPCA, the Ibero-American Federation of Film and Audiovisual Producers, and the support of national film academies and institutes and the Aisge Foundation, Spanish Actors and Performers org.