Mad Solutions Beefs Up Distribution Slate With First Luxembourg-Egypt Co-Prod ‘Sawah’ (EXCLUSIVE)

Mad Solutions, the innovative Arab marketing and distribution company based in Cairo and Abu Dhabi, is beefing up its distribution slate with “Sawah,” a pic with cross-border potential about an Egyptian student torn between living in Egypt or Europe during the Arab Spring.

Dramedy being touted as the first co-prod between Egypt and Luxembourg is to be directed by Luxembourg-based Egyptian director Adolf El Assal (“The Notorious Guys”). It revolves around 29-year-old grad student Samir who lands in Luxembourg thinking he is in Brussels, gets stuck living in what for him is a totally alien continent, and must decide if he wants to return home.

“I am making a film about things that keep people apart and the humanity that can bring us together,” said El Assal. “My hope is to make a film that is truly international and can build bridges,” he added. Casting is not finalised but talks are advanced with at least two Arab A-listers. The screenplay is by U.S- scribe Dennis Foon (“Life, Above All”).

Plan is for cameras to start rolling in the second half of 2016 on “Sawah” which is being mounted as a co-prod between Luxembourg-based Wadi Films, set up by the director, and Cairo-based shingle The Producers known for fresh fare including “Blair Witch”-like Egyptian chiller “Warda.” Mad Solutions will distribute “Sawah” theatrically in the Arab world. El Assal previously directed French comedy “Les Gars” (“The Notorious Guys”) about a bunch of young misfits on a bizarre road trip to Portugal.

The three-way deal was inked during the recent Malmo Arab Film Festival in Sweden were Mad also acquired Arab distribution rights to Iraqi director Mohamed Jabarah Al-Daradji’s docudrama “In the Sands of Babylon” and offbeat Palestinian comedy “Love. Theft and Other Entaglements” by Muayad Alayan.

More Film

  • Variety’s Top Movies of 2017: Critics

    The Best Films of 2017

    Mad Solutions, the innovative Arab marketing and distribution company based in Cairo and Abu Dhabi, is beefing up its distribution slate with “Sawah,” a pic with cross-border potential about an Egyptian student torn between living in Egypt or Europe during the Arab Spring. Dramedy being touted as the first co-prod between Egypt and Luxembourg is […]

  • James Gunn

    'Guardians of the Galaxy' Director James Gunn to Produce Horror Movie for H Collective

    Mad Solutions, the innovative Arab marketing and distribution company based in Cairo and Abu Dhabi, is beefing up its distribution slate with “Sawah,” a pic with cross-border potential about an Egyptian student torn between living in Egypt or Europe during the Arab Spring. Dramedy being touted as the first co-prod between Egypt and Luxembourg is […]

  • Allison Abbate, Chris Leahy Named EVP,

    Allison Abbate, Chris Leahy Promoted at Warner Animation Group

    Mad Solutions, the innovative Arab marketing and distribution company based in Cairo and Abu Dhabi, is beefing up its distribution slate with “Sawah,” a pic with cross-border potential about an Egyptian student torn between living in Egypt or Europe during the Arab Spring. Dramedy being touted as the first co-prod between Egypt and Luxembourg is […]

  • Dwayne Johnson president 2024

    Dwayne Johnson Strongly Considering Presidential Run in 2024 (EXCLUSIVE)

    Mad Solutions, the innovative Arab marketing and distribution company based in Cairo and Abu Dhabi, is beefing up its distribution slate with “Sawah,” a pic with cross-border potential about an Egyptian student torn between living in Egypt or Europe during the Arab Spring. Dramedy being touted as the first co-prod between Egypt and Luxembourg is […]

  • 'The Sinner' & 'The Handmaid's Tale'

    Golden Globes Go Heavy on Adaptation Nominations in TV but Not Film

    Mad Solutions, the innovative Arab marketing and distribution company based in Cairo and Abu Dhabi, is beefing up its distribution slate with “Sawah,” a pic with cross-border potential about an Egyptian student torn between living in Egypt or Europe during the Arab Spring. Dramedy being touted as the first co-prod between Egypt and Luxembourg is […]

More From Our Brands

Access exclusive content