PARIS– Laetitia Recayte, the general manager of Newen Distribution, has been appointed president of TV France International, the export promo org for audiovisual programs.
Recayte succeeds Xavier Gouyou-Beauchamps, who held TVFI’s presidency for six years and has been named honorary prexy of the org.
“The choice of naming an professional who is working in the export business marks a real turning point for TV France International,” said Recayte, who vowed to represent its members in all their diversity and richness.
At Newen Distribution and previously 2001 Audiovisuel, Recayte has had a strong track record, selling such hit shows as “Spiral” and most recently “The Witnesses” across the world.
TVFI, which is managed by Mathieu Bejot, hosts an annual confab bringing top French sales companies and worldwide buyers to Biarritz in early September.
The org also delivers export awards for the bestselling French dramas, documentaries and animated series.