PARIS — Imax is partnering up with Vue Entertainment to launch a CinemaxX multiplex in Copenhagen, Denmark, which ranks as one of Scandinavia’s strongest film markets.
Andrew Cripps, president of Imax EMEA, said Denmark was a “promising market” for the company due to the Nordic country’s “strong moviegoing culture and growing exhibition industry.”
“I can’t think of a better way to enter the commercial market in Denmark than by partnering with a first-class exhibitor to bring Imax to the nation’s most successful cinema complex, hosting the biggest screen in Scandinavia,” added Cripps.
“We are committed to delivering premium entertainment experiences, and Imax is an extension of this strategy, serving as the anchor attraction for our multiplex in Copenhagen,” said Tim Richards, Vue International CEO. “We are absolutely delighted to be the first to bring audiences in Denmark, Imax, the world’s most immersive way to experience the biggest blockbuster films, which we are confident will further strengthen our business and thrill our guests for many more years to come.”
Imax already boasts theaters in 62 countries and is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. Meanwhile, Vue Entertainment is a global exhibitor operating in the U.K., Ireland, Germany, Denmark, Poland, Latvia, Lithuania, Italy and Taiwan. In 2013, Vue Entertainment acquired Apollo Cinemas and took over CinemaxX in Germany and Denmark, and also snatched up Multikino in Poland, Latvia and Lithuania. And last year, it bought Space Cinemas in Italy.