‘Avengers: Age of Ultron’ Boycott in Germany: ‘Star Wars: The Force Awakens’ May Be Hit

Avengers Age of ultron Movie
Courtesy of Marvel

LONDON — Independent movie theater owners in Germany, who are boycotting Disney-Marvel’s “Avengers: Age of Ultron,” may extend the action to target other movies distributed by Disney, including “Star Wars: The Force Awakens.”

The theater owners, who control almost 700 screens, are boycotting “Avengers: Age of Ultron” as a protest against what they see as punitive booking terms. They claimed that Disney raised its rental fee from 47.7% to 53% of ticket sales, according to broadcaster Deutsche Welle. Disney has also cut its contribution to advertising costs, and done away with advances for 3-D glasses, the exhibitors claimed.

“Approaching the industry with these conditions is completely unusual and, for me, a scandal,” said Andreas Kramer from industry lobby group Hauptverband Deutscher Filmtheater.

The indie exhibitors, most of which own theaters in smaller towns, claim that these increased fees, coupled with the cost of digitization, and rising staff and marketing costs may force some of them out of business.

Karl-Heinz Meier of I.G. Nord, which represents theater owners in Northern Germany, said: “We are worried — particularly about Eastern Germany. When prices go up, then we have a serious problem that could force movie theaters to close.” The exhibitors would be willing to accept an increase of the rental fee to 50% of ticket sales, but no higher, he said.

Other protests could follow, with “Star Wars: The Force Awakens” among the targets. “The new ‘Star Wars’ film is coming out at the end of the year. Disney manages its distribution — things could get interesting,” Meier said.

“Avengers: Age of Ultron” debuted to a massive $201.2 million across 44 international territories this weekend.

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  1. AMERICAN BOX-OFFICE ENTERTAINMENT says:

    Bogus fraudulent box-office for an import junk movie “blockbuster” that America will never, ever see. THAT’S PROPATAINMENT, FOLKS!!

  2. just thought i’d mention the ‘3d glasses’ they are different and made of lighter material from

    2012, and even 2009 (avatar!)

    this 2015 version is actually smaller and lighter than the 2012, and i know the 2009 are the heaviest (

    probably widest lens, i know they are the densest and thickest lens)

    what gets me about these glasses, there should be a discount if you have your own pair

    to begin with. i’ve seen a few classy ones from the 60’s with patrons wearing,

    and those things are like 250 dollars (i’ve asked, lol!)

    point being, i’d rather be walking around in style, then look like i stuck my head

    in a gashapon machine! lol

    ~peace

    thomas :)

  3. Daren says:

    I find it more interesting that the exhibitors were taking a substantial ~53% to begin with! That’s half of something they never invested in. China’s even worse. I would hardly call this a hike in fees.

  4. Moviebuff says:

    Pretty sure the German people will survive not seeing the Avengers. They may even survive not seeing Star Wars.

  5. Daniel says:

    I mean diminished.

  6. Daniel says:

    By the year´s end, the Euro will be almost or equal to the US dollar.

    Now, if the Pound and the Yen can be demarcated, too.

  7. Daniel says:

    No sympathy for the German nation. At all.

  8. MausFreund says:

    Funny how these blockbuster films are making an unprecedented level of profit, especially with the inclusion of the Chinese market, and yet the fees are still going up. All hail our new mouse-eared overlords!

  9. Atomic Fury says:

    Congratulations. You’ve got more independence now. Enjoy it.

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  11. jojocarlgreen says:

    Anything to feel cool right?

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