ROME – Twentieth Century Fox Germany has inked a deal with Italy’s Rai Com to distribute live Italian operas in movie theatres throughout Germany and Austria in a move that reflects the growing importance of live events beamed in theatrical venues.
Rai Com, which is the sales arm of Italian pubcaster Rai, will provide Fox Germany its All’Opera series, which brings Italian opera performances from famous theaters including La Scala in Milan, the Teatro di San Carlo in Naples, and the Arena in Verona to worldwide audiences.
The 2015/16 package offers works including Rossini’s “The Barber of Seville” and “La Cenerentola,” Puccini’s “The Girl of the West,” Verdi’s “La Traviata” and “Joan of Arc,” and Donizetti’s “La Favorita.” The live performances are shot with HD cameras that allow viewers to view the larger stage as well as minute detail. The project is also touted as helping exhibitors attract new audiences while lowering the threshold for non-classical music audiences to experience top-notch opera.
The first event in the series will be the upcoming production of Verdi’s “Joan of Arc” from La Scala on Monday, December 7, with Russian superstar Anna Netrebko (pictured) in the title role, Francesco Meli as Charles VII, and Riccardo Chailly conducting.
“All’Opera is a cinema experience that highlights the importance of movie theaters as venues for great cultural performances,” enthused Vincent de la Tour, Managing Director Twentieth Century Fox Germany, in a statement.
“We are very happy that the best of Italian opera will be also seen in Germany, a country with strong musical traditions and a leading classical music market worldwide”, added Luigi De Siervo, who is Rai Com’s CEO.
Rai Com’s All’Opera package is proving a popular product. Under previously announced deals the series will go out theatrically in France (CGR), Spain (Filmax), and Australia (Palace), among other territories.