Mexico: Up Next! Gerardo Gatica, Alberto Muffelmann, Firing Up Latino Conglom Panorama Global

Portraits of Mexican Producers Gerardo Gatica

Duo, with Moises Cosio, also aim to finance Mexican writers’ room

LOS CABOS – Having sold holding BH5 Group, a producer of Atom Egoyan’s “Remember” and Rama de Teatro, Gatica and Muffelmann partnered with Moises Cosio to launch this March Panorama Global, an indie conglom integrating nine companies and ranges from development to film to theater, TV, commercials, production services and the production of digital content.

Panorama companies take in Cosio’s production outfit Detalle Films, whose credits include “Remember,” to Panorama Films, with Gatica as prexy, a company created to engage with Latino audiences, in Mexico and abroad, with more commercial titles; and micro-budget production house Endemia, to bring on new talent.

There are multiple projects in preparation. Up first at Panorama Films: “The Patriarch,” with a Mexican star cast.

“We need to reconcile good cinema with commercial cinema. There will probably be some key players outside Panorama who will make the project with us,” said Gatica.

Several top Mexican distributors are also circling the film.

Also at Panorma Films, and a potential gem,  “Museo,” the story of the extraordinary-but-true and highly hapless 1985 heist of 140 objects, some priceless, from Mexico’s National Museum of Anthropology, set as Alonso Ruizpalacios follow-up to “Gueros,” most probably the most laurelled Latin American debut of 2014.

Ruizpalacios is writing with Manuel Alcala, the original screenwriter. Screenplay should be ready by year-end 2015, said Muffelmann. “Gueros” producer Ramiro Ruiz at Peliculas de Leyenda is also producing.

Detalle Films credits also include Alejandro Jodorowski’s Pathe distribbed and sold “The Dance of Reality,” a semi autobiography produced by Cosio and a Cannes 2013 Directors’ Fortnight hit; and Samuel Jackson co-starrer “Kite,” a remake of the Japanese cult anime movie, co-produced by Detalle with Anant Singh’s Distant Horizons, and writer Brian Cox (“Don’t Look Up”).

“Producing or investing, thinking about content production rather than focusing on film or TV in particular, we’d like to have a broad profile so that people think of us for anything, not specific productions,” Muffelmann said last year.

That philosophy still holds true at Panorama Global which is starting to structure finance for a writers’ room, headed by editor Yibran Asuad, which would take in an exciting roster of on the-rise talent in Mexico: Fernando Frias, Kyzza Terrazas, Alonso Ruizpalacios, Alejandra Marquez, Elisa Miller, Paulina del Paso, Gibran Portela, Javier Peñaloza.

“Something that is lacking in Mexico is time and money for development. Writers don’t get paid to develop content when screenplays are the basis of everything,” Gatica said.

Panorama Global’s own company spread already give it muscle to create multi-pic slates, or react with agility and force to a foreseeable hike in the demand for Mexican/Latino TV content – including original TV series – in the near future.

Panorama has also launched a web series, “Camino de Estupideces,” a comedy featuring three of Mexico’s rock star social media influencers.

“We like to make projects which break through fronteirs, bring on new talent and are looking to collaborate with other Mexican producers, such as Pablo Zimbron, with whom we are co-producing the film “I’m No Longer Here,” from Fernando Frias,” Gatica said.

Panorama also produced “You’ll Know What To Do With Me,” from Katina Medina Mora, their second film with the Mexican director.

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  1. Marcos says:

    John H., Thanks for this coverage. The Mexican movie biz is very interesting to me and you’re one of the best English language sources. I’m especially interested in reading more about Panorama Global’s writers’ room.

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