‘Space Jam’ and Commercial Director Joe Pytka Named DGA Lifetime Achievement Honoree

Joe Pytka: 'Space Jam' Director Named
Courtesy of Joachim Ladefoged

Renowned helmer directed iconic 'Bo Knows' and 'Clydesdales' commercials.

The Directors Guild of America (DGA) announced Monday that celebrated commercial director Joe Pytka will receive this year’s Lifetime Achievement Award for Distinguished Achievement in Television Directing.

“When it comes to commercials, there is no higher bar than the one set by the incomparable Joe Pytka,” said DGA president Paris Barclay. “So many of his over 5,000 projects – which include more than 80 Super Bowl commercials – are part of the nation’s zeitgeist, from his iconic, generation-defining Pepsi ads to Nike’s ‘Bo Knows’ and Budweiser’s ‘Clydesdales’ to the unforgettable ‘Your Brain on Drugs’ PSA. For these reasons and so many more, we’re thrilled to present this top Guild honor to Joe.”

While the honor is specifically geared toward his work in commercials and television, Pytka also directed the feature films “Let It Ride,” with Richard Dreyfuss, and “Space Jam,” with Michael Jordan. He also directed music videos for Michael Jackson, including “The Way You Make Me Feel” and “Dirty Diana.”

The award will be presented at the 68th annual DGA Awards on Saturday, Feb. 6, 2016.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading