Indian channel Colors 18, part of Viacom, has acquired the rights to air the Intl. Indian Film Awards this year.
The hugely popular awards ceremony, organized by Wizcraft Intl., is a three-day event that takes place in different countries each year; Kuala Lumpur, Malaysia, plays host this June.
Drawing Bollywood stars, the IIFAs include a cricket match, fashion show and panel discussions, all culminating in a huge awards ceremony. Last year the event, co-hosted by Shahid Kapoor and Farhan Akhtar, took place in Miami and aired on Star Plus. One highlight was Kevin Spacey doing the “Lungi Dance” from “Chennai Express” with its star Deepika Padukone.
Colors 18 plans to expand the platforms on which the show can be seen to include mobile devices. The show will be available in some 135 countries.
“Over the years, the IIFA Awards has become a global cultural phenomenon that has put Indian cinema on the global radar, and we are proud to be associated with it,” said Colors CEO Raj Nayak. “With the inclusion of IIFA Awards in our bouquet of offerings, Colors will now curate exceptional entertainment offerings capturing best of Indian film industry. IIFA Weekend will be beamed not only on Colors India but also on our international feeds, including Rishtey, bringing quality entertainment to our viewers’ fingertips.”
Wizcraft Intl. Entertainment director Sabbas Joseph said: “Since its inception, the concept of IIFA has evolved from an awards evening to a weekend of festivities where the entire film fraternity comes together to celebrate the excellence of Indian cinema. This year, Videocon d2h IIFA Weekend includes events which recognize the talent that is responsible for the grandeur and technical expertise making Indian films more relatable globally.”
(Pictured: Rekha kissing her trophy.)