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Academy Steps Up Its Digital Growth With Summer Projects

The Academy of Motion Picture Arts & Sciences has launched a streaming video site, IfYouLoveMovies.watch, to showcase videos in its collection. The move is one of several summer projects in which the Acad is seeking to extend its digital footprint.

The new site includes moments from past Oscar ceremonies, Alfred Hitchcock home movies, Academy Originals episodes, Student Academy Award-winning films and interviews with filmmakers.

In addition, the org is setting up Academy Q&As, in which fans on Twitter, Facebook and Reddit can ask questions of industry pros. The Q&As kicked off with casting director Lora Kennedy and will be held every two weeks; upcoming sessions include casting director David Rubin on May 18 and film editor Lynzee Klingman on June 4.

There are also projects on two social channels. Medium will spotlight film-related commentaries. Already posted are Harry Belafonte writing about the power of film, an anecdote from Oscar-winning sound mixer Chris Munro and a piece from the Academy’s managing director of preservation and foundation programs Randy Haberkamp. On Snapchat, the Academy will offer behind-the-scenes content.

A new Collection Highlights focuses on “The Godfather,” from AMPAS’ collection of rare photos and videos. Upcoming are Denzel Washington, “Ghostbusters” and Alfred Hitchcock. Pushing the interactive element, the Acad has encouraged Oscar fans on Twitter and Instagram to post a screenshot from a film that best represents their life, with the hashtag “AsAMovieScreenshot.”

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