“Mojin-The Lost Legend,” poised to be one of China’s biggest films, is to be released as an IMAX presentation and in 3D.
The film, previously known as “The Ghouls,” is a treasure hunting ghostly adventure that months ago staked out the prime Dec. 18 release date. It is backed by three of China’s top film studios Huayi Brothers, Enlight Pictures and Wanda Pictures, sister company to Wanda Cinemas, which is China’s top exhibition chain and the country’s biggest IMAX theater operator.
“Mojin” is directed by visually string director Wuershan and adapted from the popular novels of Zhang Muye. Wuershan and producer Chen Kuo-fu have assembled a top cast of popular young stars Kun Chen, Bo Huang, Qi Shu, Angelababy and Yu Xia.
“IMAX gained incredible momentum this year with Chinese hits and record box-office including within the last few months films like Monster Hunt and Lost in Hong Kong, and we look forward to continuing that success through the holiday season with Mojin-The Lost Legend,” said Greg Foster, senior executive VP, IMAX Corp. and CEO of IMAX Entertainment. “The suspenseful and visual nature of this film, combined with the Chinese cultural interest in treasure-hunting, makes Mojin-The Lost Legend a perfect fit for The IMAX Experience.”
The film is currently being remastered for the IMAX 3D format. In anticipation of the conversion of more Chinese films, proceeds from the recent flotation of IMAX China on the Hong Kong Stock Exchange, will go towards building a remastering facility in China.
IMAX China listed at HK$31 per share last week (Oct. 8) and the full over-allotment option was used. By Wednesday they had risen to HK$40.75, a gain of 31.5%.