You will be redirected back to your article in seconds

Alibaba to Invest in Paramount’s ‘Mission: Impossible — Rogue Nation’

Alibaba Pictures, the movie division of Jack Ma’s Chinese e-commerce giant, is to invest in Paramount Pictures’ “Mission: Impossible – Rogue Nation.” The move represents Alibaba Pictures’ first investment in a Hollywood blockbuster.

Christopher McQuarrie’s movie, which stars Tom Cruise as Ethan Hunt, opens July 31 in the U.S. The “Mission: Impossible” franchise has grossed more than $2 billion at the worldwide box office.

Alibaba will be the official partner for the movie’s promotion in China, where it will work with Paramount on online ticketing, merchandising and promotion.

Alibaba Group’s Taobao Movie, an app that allows online ticketing and advance seat selection, will be one of the major ticketing platforms for the film in China. Taobao Movie also interlinks with Alibaba Group’s mobile shopping app Mobile Taobao, which has a large user base, and the third-party online payment platform Alipay, which gives consumers access to Taobao Movie to buy tickets.

Alibaba and Paramount will also work together on linking online ticketing with merchandise sales, where ticket buyers will be able to purchase Paramount-authorized “Mission: Impossible — Rogue Nation” products through Taobao Movie and other affiliated platforms in the Alibaba ecosystem.

“‘Mission: Impossible — Rogue Nation’ is our first step toward internationalization, and Alibaba Pictures looks forward to collaborating with more international movie studios where we can consolidate resources, technologies and talents to establish a world-class integrated entertainment platform for the film industry,” Zhang Qiang, CEO of Alibaba Pictures, said.

“Last fall, Jack Ma, Brad Grey, Zhang Qiang and our teams met in Los Angeles to talk about ways our companies could cooperate together,” said Rob Moore, vice chairman of Paramount Pictures. “We hope today’s announcement is the first of many collaborations between us. Alibaba’s commitment to offering its customers innovative programs, including one-of-a-kind retail and entertainment experiences in China, make them perfect partners for us on the launch of ‘Mission: Impossible — Rogue Nation,’ and we are thrilled to be working with them to create a successful campaign for one of our studio’s most popular franchises.”

More Film

  • London Film Festival Director Clare Stewart

    London Film Festival Director Clare Stewart to Take Year-long Sabbatical

    Alibaba Pictures, the movie division of Jack Ma’s Chinese e-commerce giant, is to invest in Paramount Pictures’ “Mission: Impossible – Rogue Nation.” The move represents Alibaba Pictures’ first investment in a Hollywood blockbuster. Christopher McQuarrie’s movie, which stars Tom Cruise as Ethan Hunt, opens July 31 in the U.S. The “Mission: Impossible” franchise has grossed […]

  • Directors Zvyagintsev, Weerasethakul and Rosi Booked

    Apichatpong Weerasethakul, Andrey Zvyagintsev, Gianfranco Rosi Booked for Qumra

    Alibaba Pictures, the movie division of Jack Ma’s Chinese e-commerce giant, is to invest in Paramount Pictures’ “Mission: Impossible – Rogue Nation.” The move represents Alibaba Pictures’ first investment in a Hollywood blockbuster. Christopher McQuarrie’s movie, which stars Tom Cruise as Ethan Hunt, opens July 31 in the U.S. The “Mission: Impossible” franchise has grossed […]

  • Berlinale's Panorama Looks at Body Politics

    Berlinale 2018: Panorama Section Focuses on ‘Body Politics’ and ‘Resistance to Machismo’

    Alibaba Pictures, the movie division of Jack Ma’s Chinese e-commerce giant, is to invest in Paramount Pictures’ “Mission: Impossible – Rogue Nation.” The move represents Alibaba Pictures’ first investment in a Hollywood blockbuster. Christopher McQuarrie’s movie, which stars Tom Cruise as Ethan Hunt, opens July 31 in the U.S. The “Mission: Impossible” franchise has grossed […]

  • ‘Guilty Men’ Sweeps Colombia's 6th Macondo

    ‘Guilty Men’ Sweeps Colombia's 6th Macondo Awards

    Alibaba Pictures, the movie division of Jack Ma’s Chinese e-commerce giant, is to invest in Paramount Pictures’ “Mission: Impossible – Rogue Nation.” The move represents Alibaba Pictures’ first investment in a Hollywood blockbuster. Christopher McQuarrie’s movie, which stars Tom Cruise as Ethan Hunt, opens July 31 in the U.S. The “Mission: Impossible” franchise has grossed […]

  • Madrid’s ECAM Pacts With Torino, Rotterdam

    ECAM Pacts with Torino, Rotterdam on First Incubator Projects

    Alibaba Pictures, the movie division of Jack Ma’s Chinese e-commerce giant, is to invest in Paramount Pictures’ “Mission: Impossible – Rogue Nation.” The move represents Alibaba Pictures’ first investment in a Hollywood blockbuster. Christopher McQuarrie’s movie, which stars Tom Cruise as Ethan Hunt, opens July 31 in the U.S. The “Mission: Impossible” franchise has grossed […]

  • Andrew DuncanMomentum Pictures with The Cinema

    'Florida Project' Producer Steps Down Amid Harassment Claims

    Alibaba Pictures, the movie division of Jack Ma’s Chinese e-commerce giant, is to invest in Paramount Pictures’ “Mission: Impossible – Rogue Nation.” The move represents Alibaba Pictures’ first investment in a Hollywood blockbuster. Christopher McQuarrie’s movie, which stars Tom Cruise as Ethan Hunt, opens July 31 in the U.S. The “Mission: Impossible” franchise has grossed […]

  • 'Antiporno' Review

    Film Review: 'Antiporno'

    Alibaba Pictures, the movie division of Jack Ma’s Chinese e-commerce giant, is to invest in Paramount Pictures’ “Mission: Impossible – Rogue Nation.” The move represents Alibaba Pictures’ first investment in a Hollywood blockbuster. Christopher McQuarrie’s movie, which stars Tom Cruise as Ethan Hunt, opens July 31 in the U.S. The “Mission: Impossible” franchise has grossed […]

More From Our Brands

Access exclusive content