Specialty distributor WAW Pictures has announced a Sept. 3 date for the Rajkumar Hirani-directed picture fronted by Indian superstar Aamir Khan.
The UTV / Disney-backed picture was an unsurprising hit in India and normal diaspora market, but also obliterated box office records for an Indian movie in China. Released in May this year, it grossed $19.4 million. (U.K. earnings were $3.17 million, while in North America it topped $10.6 million.)
Indian films have had flurries of success in Korea. After the global sensation of British-made, Indian-set “Slumdog Millionaire,” Indian originated films including Hirani and Khan’s ‘3 Idiots” and “My Name Is Khan” became hits with some 450,000 ticket sales for ‘3 Idiots.”
Since then, however, other titles have struggled as the novelty of Indian films pales and as exhibitors become less tolerant of two and a half hour running times. “Guzaarish” was considered an art house niche with 77,000 admissions, but brasher commercial films “Robot” and “Don 2” flopped.
India and South Korea signed a film co-production treaty in May.
WAW (short for What A Wonderful) is a newcomer, established in September 2014 by veteran film director Lee Kwangmo and CEO Kim Joo-sung. WAW was previously a producer on “The Royal Tailor,” a costume drama which grossed $5.41 million in Korea.