Vimeo and Fullscreen announced a pact to sell exclusive video content on the Vimeo service, starting with the global release of the film “#O2LForever,” featuring now-disbanded vlogging supergroup Our 2nd Life — better known as O2L — on June 23.
The O2L team includes Connor Franta, Kian Lawley, JC Caylen, Ricky Dillon, Trevor Moran and Sam Pottorff. The film follows their trials of friendship, brotherhood and what it means to be “Internet famous” both online and in real life.
“Fullscreen is a forward-thinking media company connecting a new generation of creators to fans globally and Vimeo is thrilled to offer their original premium content directly to fans,” said Greg Clayman, GM of Vimeo’s audience networks group. “#O2LForever captures the passionate fans behind one of today’s most significant cultural phenomena and we’re excited to be releasing it exclusively on Vimeo.”
“This film takes a special look at fandom in the social media age and explores how online video has transformed the way creators and fans connect,” said Fullscreen’s Michael Goldfine, who directed the film. “These guys developed an incredibly unique and remarkable relationship with their audience, and we were lucky to ride along on the tour bus to capture these moments. We’re excited to share this with O2L’s community and Vimeo’s global audience.”
“#O2LForever” was produced by Fullscreen in association with DigiTour Media. Fullscreen, a large YouTube mulitchannel network, was acquired last year by Otter Media, a joint venture of Chernin Group and AT&T.