YouTube Gaming Service Launching to Battle Amazon’s Twitch

Google will launch YouTube Gaming this summer, an app and website featuring live-streaming gameplay aimed at competing with Amazon’s Twitch.

About a year ago, YouTube reached a preliminary deal to acquire Twitch for around $1 billion, before Amazon.com swooped in and clinched a deal to buy the company.

Now comes YouTube Gaming, which will have a dedicated page for each of more than 25,000 games, including live streams for each title, ranging from “Asteroids” to “Zelda,” according to the Internet-video site.

“Uncover new favorites with recommendations based on the games and channels you love,” YouTube product manager Alan Joyce wrote in a blog post announcing the launch. “And when you want something specific, you can search with confidence, knowing that typing ‘call’ will show you ‘Call of Duty’ and not ‘Call Me Maybe.'”

According to Google, YouTube Gaming in the next few weeks will launch an improved live service that makes it simpler to broadcast gameplay. The site currently supports streaming of up to 60 frames per second, as well as automatically converting the live stream into an on-demand YouTube video.

The YouTube Gaming service will be available this summer starting in the U.S. and U.K. “We’re building this just for gamers — so we want to hear from you about how we can make it the best way to connect with your community,” Joyce wrote.

YouTube announced the gaming destination and app ahead of the Electronic Entertainment Expo (E3), which runs June 16-18 in Los Angeles.

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