WWE Network Reaches 1 Million Subscriber Milestone

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Number reached 11 months after network launched Feb. 24

The WWE Network has signed up more than 1 million subscribers, reaching the number 11 months after its launch, WWE said Tuesday.

At the end of WWE’s third quarter in October, the WWE Network had 731,000 subscribers, with 28,000 coming from foreign markets. It signed up 31,000 new subscribers during the period, but lost 255,000 after the initial six-month commitment ended.

WWE has since dropped that six-month requirement in order to increase subscriptions, which cost $9.99 a month. It offered a free month in November, as part of a trial period, which is being viewed as the cause for many of the new subscriber sign-ups.

Other reasons for the healthy numbers are the launch of the WWE Network in the United Kingdom, the company’s second largest market, as well as Sunday’s “Royal Rumble” pay-per-view.

Surpassing 1 million subscribers since the end of October represents a growth of 37% since the third quarter. Around 24% of that came from new members in the U.S.

The actual number — 1,000,648 — is the current subscriber count, as of Jan. 27, and after “Royal Rumble,” which was available in 170 countries and territories.

That’s after a group of very vocal fans took to Twitter shortly after the event, causing the hashtag #CancelWWENetwork to trend, to voice their disapproval of the show’s outcome.

It’s a significant milestone for a company that is betting big on going directly to its fanbase with its PPVs and vast library of shows — something a number of other content owners are now doing, including the NFL, CBS and HBO.

WWE will report its fourth quarter and full 2014 results on Feb. 12. The WWE Network launched on Feb. 24, 2014.

“We’re thrilled that we’ve surpassed the 1 million subscriber milestone less than a year after launching WWE Network and in advance of ‘WrestleMania,’ our biggest event of the year on March 29,” said WWE chairman and CEO Vince McMahon. “We remain focused on delivering an outstanding value proposition for our fans by adding new content and new features in the coming year.”

WWE said that 90% of its subscribers access the network at least once a week, with 99% doing so at least once per month.

The over-the-top channel is accessible through Sony’s PlayStation 3 and PS4, Microsoft’s Xbox One and Xbox 360 videogame consoles, Amazon Fire TV, Apple TV, Roku devices, Sony and Samsung smart TVs.

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  1. ncrdbl1l1 says:

    Very very misleading article. They are attempting to add the International buy numbers to the domestic buy number and make it look as if the WWE has reached the 1 million buy mark that it needed to break event. Only problem is that when you add the International market you are increasing the break even mark. It is no longer at $1 million and more like $2.5 million. If a person has bought ever PPV event in a year and switching to the WWE network the WWE loses over $450 in a year from that person. Multiply that by $1 million and you are looking at a massive load of red tape. The revenue brought in by a full year of WWE Network is equal to tbe one brought in by the Wrestlemania PPV buy and one more PPV buy.

  2. Foster says:

    This news is a too close to that #cancelwwenetwork PR blunder to not be felt like a distraction…if the most trended tweet in the world was to cancel the WWE network how can this news be reliable? how about addressing the PR issue and then giving some reliable guidance. There’s other press today rumoring layoffs looming at wwe

    tomorrow they’ll post a bagillion subscribers

    • Sourav says:

      I think this is a before the royal rumble pay per view becuase people had subscribed to see it, but after that a lot of them have unsubscribed.This number isnot currently at a million. This is unreliable. The numbers will shore in March because of Wrestlemania and then it will decrease by an estimated 25%.

  3. Jim says:

    How weird that this news is announced the day after #CancelWWENetwork trended on Twitter for two days.

  4. David says:

    As of when? Sunday night’s Rumble?…then how many today. The cancellations following the PPV crashed the WWE website so it is very unlikely that there are currently 1 million subscribers to the network right now today. The WWE Network remains a great idea and value for the fan but all reporting from the company has proven very unreliable.

    • Mike says:

      “The actual number — 1,000,648 — is the current subscriber count, as of Jan. 27, and after Royal Rumble” – It’s right in the article guys.

      • Arian says:

        Actually all people who have unsubscribed after the royal rumble are still counted as subscribers until the end of the month. They will only loose their subscriber status the next month. So this number will get down very much. It takes very much traffic to crash a website so there were very probably many people who did unsubscribe from the network. We will find out in approximately 2 weeks what the current network numbers are.

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