Vice Media has inked a multiyear pact with Verizon Communications for the telco’s forthcoming wireless Internet TV service, including some exclusive content produced by the youth-skewing media company.
Vice-produced material covered under the deal includes original U.S. and international programming produced exclusively for Verizon. It also includes a selection of original videos from Vice digital channels including Vice Sports, Munchies (food) and Motherboard (tech), as well as interview series “Autobiographies” profiling notable personalities.
The Verizon wireless over-the-top service is slated to launch sometime later in 2015. The telco hasn’t divulged details of its OTT plans, except to tout content-licensing deals it has secured over the past year. Those include agreements with Viacom, AwesomenessTV, Scripps Networks Interactive, and ESPN, CBS Sports and others for select college-sports programming.
Verizon is developing the wireless-oriented OTT service to cater to the preferences of millennials, who are heavy consumers of mobile content — and are less likely than their elders to subscribe to pay TV. That matches up with Vice’s focus on a youth demo, according to Terry Denson, Verizon’s VP of content strategy and acquisition.
“Vice is connecting with an entire generation in a way that no one else is, and Verizon will connect consumers to Vice in a way that no one else does by combining Vice’s storytelling with the most compelling mobile video platform,” Denson said.
For Brooklyn-based Vice, the deal with Verizon follows a series of deals with different distribution partners, including Spotify, Samsung, Snapchat and Canadian media conglom Rogers Communications.
Verizon last month closed the $4.4 billion acquisition of AOL, which will give the telco ad-serving technology for mobile-video service.