‘Daily Vice’ Show Launches on Verizon’s Go90

Vice Media, in another brand extension for the upstart media company, has debuted a short-form daily culture and lifestyle show created for Verizon’s Go90 free mobile-video service.

Monday’s premiere of “Daily Vice” on Go90 includes a report on the victims killed in the Paris terrorist attacks last Friday at the Eagles of Death Metal concert at the Bataclan theater. The episode also includes segments about a “real life” pair of “X-Files”-style investigators searching for aliens in Roswell, N.M., and another about how Japanese anime show “Sailor Moon” influenced a generation of LGBT teens.

The “Daily Vice” episodes will each run 5-7 minutes. They will premiere exclusively on the telco’s Go90 ad-supported streaming service, before appearing elsewhere across Vice digital outlets.

A second original Vice show for Go90, “Autobiographies,” is scheduled to hit the service in December, covering a range of cultural and lifestyle personalities. Initial episodes will profile rapper Pusha TV and NBA rookie Willie Cauley-Stein, who plays for the Sacramento Kings.

For Brooklyn-based Vice, the Verizon agreement is part of its growing reach across both traditional TV and digital channels. In early 2016, Vice is scheduled to launch Viceland, a U.S. cable channel with cultural and lifestyle programming taking the place of A+E Networks’ H2; Vice also is working with Rogers Communications to launch a similar network in Canada. Among its other deals, Vice’s half-hour daily news show for HBO is set to premiere next year along with the documentary specials for the premium cabler.

Vice and Verizon announced their partnership this summer. In addition to the original programming, under the pact Go90 also will carry a selection of video from Vice channels including Vice Sports, Munchies and Motherboard.

Verizon, for its part, is counting on Vice’s millennial appeal to draw users to Go90, which publicly launched in October. The service includes full-length TV episodes and short-form content from partners including AwesomenessTV, Viacom, Discovery Communications, Scripps Networks Interactive, ESPN, CBS Sports, Univision, New Form Digital and Disney’s Maker Studios.

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